Thanks to modernization of how the public connects to public entities and happenings, such as through smart devices and social media, public relations is a field that has absolutely exploded over recent years. PR is no longer a matter of catching glimpses of happenings on the nightly news if you happen to be home; no, it’s now a 24/7 industry from almost unlimited connectivity. … [Read more...] about 12 Things That Make a Great PR Leader
Sales And Marketing
If you’re like me, you use Gmail every day, and almost every waking hour, with the exception of weekends (if I can summon the willpower). Few email platforms have the diverse functionality, speed, or sheer branding power behind Gmail, and once you start using it for the bulk of your tasks, there’s no going back. Of course, since we all spend so much time on email -- some … [Read more...] about 10 Gmail Tools Every Gmail User Needs to Know About
Influencer marketing is currently the hottest buzzword in internet marketing. It has managed to outperform all other forms of internet marketing strategies to become the most effective program. One that not only creates brand awareness but also helps generate leads and create long-term relationships with customers. Influencers play a very important role in the buying decisions … [Read more...] about How to Grow Your Business With Micro-Influencers on Social Media
What Is a PR Campaign? A PR campaign is a campaign that is designed to help bring attention to a product, or company, without having to spend money on advertising. With that being said, a company may initially spend money on advertising, but the goal of the campaign will be to gain the interest of the public and have them do much of the advertising for them. For example, a … [Read more...] about 10 of the Most Creative PR Campaigns Ever Launched
Scoring a deal with a Fortune 500 company is obviously a huge deal; not only is it likely to mean a larger payout for your business, it also helps other potential clients see you in a positive light. Because of this, it's natural to feel a little more on edge when pitching your products. Clearly, these are not your average prospects and therefore you'll need to tweak your … [Read more...] about Going Big: 5 Steps for Selling to Fortune 500 Companies
Internet marketing is the biggest fad in business today. Brands on every continent are investing more money in the mind than ever before. U.S. companies will spend over $120 billion by 2021. However, too many brands invest all of their marketing budgets online. While the Internet is a great place to promote your business, it shouldn’t be your sole focus. It should be merged … [Read more...] about Can You Use Trade Shows in Your Inbound Marketing Campaign?
Newsletters are a powerful source of information, and every individual and industry has their favorites. For some, it’s all about news roundups, such as the daily emails from The New York Times, The Washington Post, or The Skimm. Foodies lean towards regular missives from Food52 or America’s Test Kitchen. Simply put, no matter your interest, there’s an email for you. But what … [Read more...] about Making The Most Of Your Newsletter: 4 Tips For Businesses
More and more people are starting to see the value in being an independent contractor or freelancer. There was a time when this choice was frowned upon, but that is slowly changing. The contractor job market is expanding for a number of reasons like the ability to set your own schedule and price, just to name a few things. Still, there are a number of things … [Read more...] about Elusive Employee: Tips to Make You a Successful Contractor or Freelancer
Sales: At some point or another every entrepreneur has to do it. Yet as common and integral as it is to business success, very few people truly excel at it. Why is that? And how can you actively become a better salesperson? The Psychological Challenge of Selling For the vast majority of people, the act of selling is filled with discomfort, dissonance, and friction. At a … [Read more...] about 5 Practical Steps You Can Take to Become a Better Salesperson
Perhaps you shouldn’t build a business when you’re first branching out into entrepreneurship. Would it be wiser to learn a specific skill instead? It would allow you to quit your office job the moment you started making a decent amount of money. Only then would you venture out on your own to build a real business. If something went wrong you could go back to selling your … [Read more...] about 6 Interesting Freelancing Jobs You Should Test Out
As social media has risen to greater and greater heights as a platform for spreading influence and information, marketing teams have become increasingly more involved in crafting media for these platforms. Heavy-hitting platforms like Facebook, Snapchat, Twitter, and Instagram are spreading media through text, images, video, and so on. However, one medium trumps all others, … [Read more...] about 6 Tips for Making the Perfect Corporate Video
The high-end market is where the money is, or so they say. Sure, wealthier people have more money to spend, but you face the same problems with them as you do with average customers who can spend less: getting them to open their wallets. In order to do that, you need to give them the incentive to spend, and it surprisingly won't take a whole lot of investment on your part, … [Read more...] about 3 Ways Your Business Can Appeal to the High-End Market
Looking for something to do with your English degree? You’ve probably considered different publishing careers, journalism roles and perhaps even teaching. But have you thought about writing content and copy? It’s quite a specific role, but fitting into a niche is vital in today’s job market. Writing content and copy can be a lucrative business for freelancers. Some companies … [Read more...] about How to Write Expert Content and Copy – and Get More Readers
Transcending Access Restrictions: Web Push Notifications through SendPulse How to reach customers who do not want to disclose any personal data to the marketers? Some may say this is technically impossible: email requires email addresses, SMS requires telephone numbers, apps require to be installed, website notifications require users to be online etc. No chance to get to the … [Read more...] about How To Use Web Push Notifications To Absolutely Crush ROI
Many of the world’s most successful salespeople started their careers selling door-to-door. And while most people experience overwhelming rejection, they find ways to be successful and close more deals. They consistently beat industry averages and actually make a lot of money. What’s their secret? The Challenge of Door-to-Door Sales Those who have never had the experience … [Read more...] about 5 Tips and Techniques That Will Make You a Better Door-to-Door Salesman
Sales funnels are an integral part of any business. They're how you attract interested parties and turn them into customers. This makes them an essential part of any marketing plan or business strategy. Landing pages and email campaigns are particularly important in the service-based industry as it's harder to let the product do the talking when the product is a … [Read more...] about Why Do Service-Based Businesses Need a Sales Funnel?
When it comes to corporate gifts, there are many luxuries that companies could purchase. These gifts can range from a luxury trip of scuba diving and golf to corporate gift baskets. Corporate clients tend to remember those companies that give them a physical expensive gift as it shows appreciation for something accomplished. When you're the one giving the gifts to your … [Read more...] about How to Create Memories through Corporate Gifts
In the same way, everyone thinks that they’re a good writer until they try to sit down and write the "About Us" page for their website, being able to produce professional-quality video recordings isn’t as easy as it looks. You only have to make the first attempt at a YouTube video to realize that it’s not simple and quick to do as it originally seemed. That's why there are … [Read more...] about Benefits of Professional Video Production for Your Business
A good conference is an excellent way to sharpen your business acumen and network with other industry professionals. It is recommended that to get the best from your staff you need not to hold them to the job all the time, but allow time for training, development and ruminating to encourage personal growth. Holding your own conference allows you these opportunities, but also … [Read more...] about A Guide to Hosting a Successful Business Conference
Email marketing is perceived as a focused and proven way of reaching to the target audience. Email lists made from the results of customer behavior research are considered nothing less than a goldmine considering the measurable outputs that these deliver from minimal investment. Therefore, digital marketers constantly research on how to improve this medium on the parameter of … [Read more...] about Email Marketing – What To Do to Extract the Best from It
Email marketing is a powerful way to connect with your potential customers. Through email marketing, you can personally reach your target audience and motivate them to take a particular action. Fortunately, email communication for brands hasn’t lagged behind in the face of social media and mobile communication. Case in point: a study conducted by ExactTarget found that 77% of … [Read more...] about Creative Ways To Spice Up Your Email Marketing Outreach
Do you know why there are posts out there that get considerable attention and some seemingly fall by the wayward? The reason lies in how passionate your message is! No one would continue reading an article if they think it's bland from the initial impression. An article that evokes the right emotions will no doubt increase the chances of it being read and being more popular. … [Read more...] about How Emotions can Drive the Success of Content Marketing?
As marketers, we spend a lot of time talking about content. And while the actual words and visuals you use to connect with your customers are important, don’t forget about one all-important aspect of your digital marketing campaigns: color scheme. The colors you choose will have a direct impact on how your content resonates with your target market. A Review of Color Theory … [Read more...] about The Most Underrated Aspect of Your Next Digital Marketing Campaign
As awkward as this training video is, we're sure they had a blast making it. Read more: http://www.wimp.com/selling-is-service-service-is-selling/ … [Read more...] about “Selling is Service, Service is Selling”.
Digital printing has over the years over shadowed commercial printing and has forced it into the background. Be it for commercial purposes or private businesses people prefer digital printing. While it does provide a great option in terms of quality, economy and environment friendliness, it doesn’t mean that the conventional options for printing are obsolete. Yes digital … [Read more...] about A Fine Line Between Conventional And Digital Printing