What Is a PR Campaign? A PR campaign is a campaign that is designed to help bring attention to a product, or company, without having to spend money on advertising. With that being said, a company may initially spend money on advertising, but the goal of the campaign will be to gain the interest of the public and have them do much of the advertising for them. For example, a … [Read more...] about 10 of the Most Creative PR Campaigns Ever Launched
When it comes to corporate gifts, there are many luxuries that companies could purchase. These gifts can range from a luxury trip of scuba diving and golf to corporate gift baskets. Corporate clients tend to remember those companies that give them a physical expensive gift as it shows appreciation for something accomplished. When you're the one giving the gifts to your … [Read more...] about How to Create Memories through Corporate Gifts
Running a business can be really overwhelming at times. Juggling everyday tasks while looking for an opportunity to make advancements is hard on its own, and it can be even more challenging between the shifting markets and facing new competition in your industry. What will you do if running your business puts a strain on your life with no real opportunities on the horizon to … [Read more...] about 6 Strategies to Help you Improve your Business
Customer loyalty is invaluable to every business. A business subsists and expands mainly because it has customers. Therefore customers are, simply put, your business. Every entrepreneur aspires to make a profit and building a sound relationship with your customers is essential in this regard. Also, in your cost reduction and profit maximization techniques, you require a huge … [Read more...] about 4 Killer Brand Engagement Strategies That Guarantee Customer Loyalty
When you are doing market research and approach, someone with a straight forward question like: "Would you buy our product and, if not, why?” and get the answer somewhere along the line of "Who the hell are you people?”, there is something very wrong with your marketing. Putting yourself on a map and engraving the logo of your company in the minds of your customers and … [Read more...] about Branding: Are You Ready to Make an Effort?
Business Marketing Trends in Business to Business Marketing One of the most tricky operations in business is business marketing. And the only way for any small business, individual or organization to stay operational is to ensure that they improvise and make use of better marketing strategies. The business world is not as complicated as it seems. The only crucial trick that … [Read more...] about Business Marketing Trends that You Need To Know