It is not uncommon for people to ask me in any number of ways, how to rank a web site. I’ll get, “How do you rank your sites?”, “What is the best way to rank a site?”, “Can you teach me the best way to rank a site?” and forty other variations of that same question.
My answer is always the same, “Every Site Requires a Different Process to Rank.”
There is no such thing as a surefire way to rank any website and as the algorithms of the search engines evolve, there never will be either.
That is a good thing as otherwise there would be all manner of ridiculous websites taking up all the front pages of Google and getting the majority of the traffic. It would also give Google indigestion in proportions that even a Costco sized package of Tums could not handle.
Ranking a website is not unlike taking care of one’s lawn. Sure you could go out there once a week and run your mower over it and the grass would be shorter but that would not be a lawn. It would be an area of earth that was covered with green foliage, the majority of which is some kind of grass.
That is fine for your average homeowner, and even fine for the web site hobbyist but not for a person [Read more…] about SEO Begins With a Mindset