All Posts by Marcus Jensen

Top Marketing Trends for 2017 Spotlight: Mobile Marketing

The internet and technological advances are constantly transforming our lives. Living on the go, and the convenience of having online access at all times is definitely winning out. For a whopping number of people, their mobile devices are becoming their primary computer. It’s no wonder, really: each new generation of mobile phones is faster and more po…

Continue reading

4 Bad Ideas When Choosing a Password

Only few decades ago, passwords were these super-conspiratory phrases that were associated with hidden alleys and famous international spies. Today, however, this word has become something so common and mundane, that even an average adult probably uses at least five or six of them on a daily basis.

Unfortunately, this doesn’t mean that people have lea…

Continue reading

How to Go About Developing a Mobile App?

The app market is growing at an unprecedented rate, with countless aspiring developers trying to hit big. The global mobile traffic has surpassed the desktop one and we are witnessing the dawn of the new computing age. Capitalizing on these developments is easier said than done, though. A splendid idea is not worth a dime if you don’t take the time to actual…

Continue reading

Preparing Yourself for Driving Through the Harsh Australian Outback

New drivers often suffer from overconfidence and believe seeing one road means seeing them all. Unfortunately, this is not the case. Not knowing what you are getting yourself into and heading out on the open road ill-prepared can have devastating effects on your safety. You see, the road conditions differ from season to season, but also from region to regio…

Continue reading

The State of Cyber World and Law in Australia

The Internet is one of the most priceless human constructs, even though people take it for granted. We can literally obtain any type of information, access various knowledge databases, communicate in an almost real-time manner, send, receive, purchase, sell, and browse. Instantaneously. The Internet has become ubiquitous, from our very own pockets to

Continue reading

The Best Things to do in New York City

From the skyscrapers located in the Wall Street, the neon light at the Time Square to the leafy path of the Central Park, New York is a city where an uncontainable amount of energy abounds.  The history blends well with the modern time in the Mecca of finance, media, fashion, and entertainment.  It is filled with a world-class museum that houses the best ar

Continue reading

How to Prepare Your Small Business for Future Tech Challenges

Setting your foot on the global business stage should be the peak of a long-term preparatory period. Once you get in the spotlight of potential business partners, rivals and clients, you have to be able to stay in the saddle and maintain your business ride. That goal can be achieved only if your business has prepared all the features necessary to survive in thi…

Continue reading

Business Owners’ Worst Nightmares

Every business owner is overwhelmed with responsibilities – there’s a ton of stuff to look out for and even more ways to make their worst nightmares come true. A lot can go wrong as a result of a tiny lapse in judgment and being aware of some of the worst scenarios is a good way to prevent them from happening.

Cash Flow Issues

So, what is a cash flow? To put it simp…

Continue reading

How to Make Content Work for Your SEO Efforts

In the realm of SEO, content is the king who reigns supreme. Maximizing the search visibility and internet traffic are prerogatives of the royal position, but they must be earned fair and square. Shabby content simply cannot engage readers, or lead to stellar link prospecting success. Nobody will share or comment on a copied article with the sole purpose of …

Continue reading

The traditional Office is Dead: Long live the Big Wide World

As of last year, the website searches from mobile devices have surpassed the desktop ones. This year, around 230 million tablets will be shipped globally, and in 2017, there will be 4.77 billion people with access to mobile phone. Software solutions, such as instant messaging and video conferencing, enable flawless communication with people anywhere on

Continue reading

How to Improve Your Team’s Collaboration

A vast majority of businesses are based on teamwork, i.e. people working together towards achieving the same goal. A number of team members simply engaging in the same task isn’t enough, however. Successful teamwork includes planning, as well as cooperation. Optimizing each person’s skills is the proper way to engage in this group effort, but busine

Continue reading

WordPress 4.6 Update is Here. So, what is New?

Seeing how WordPress is a weapon of choice for most bloggers, there is a good chance that updates may change the game entirely. This is why those who consider blogging to be their livelihood must closely read the notes about all the changes in the features of this platform. Seeing how WordPress 4.6 update has just arrived, it was about time that we learned what k…

Continue reading

6 Best Online Survey Services

Online surveys are a great way for a company to gather valuable data – they are more efficient than phone surveys, definitely less uncomfortable and time-consuming. When it comes to surveyors, however, they can benefit greatly from online surveys – many rewards and discounts are more than likely to be available, while there is no personal conversatio…

Continue reading

Things Every Business Owner Should Know Before a Business Trip

Traveling with business in mind requires you to be on the game, not footloose and fancy-free.  It is even more stressful than vacation adventures, since the stakes are definitely higher. Arriving at the conference only to find out you forgot a laptop charger or appropriate clothing is something you want to avoid at all cost. On the brighter note, there are

Continue reading

How HR Software Affected Hiring Process

Recruiting and hiring has never been easier. In the old days, it was pretty difficult to gather information on potential employees. Nowadays, with the rise of the internet, various types of useful information are easily accessible. For instance,  big data is a huge collection of information that anyone can use to generate reports on applicants , and it i

Continue reading

How does ‘binge-watching’ affect the way we enjoy TV?

Friends, Sex and the City, How I met your Mother, Breaking Bad, Sherlock, Game of Thrones, House of Cards, Vikings… Pick your poison, sit back, relax, and try not to watch an entire season in a couple of days. Difficult, isn’t it? In the era of the internet and availability of TV shows that previously took months to air, we now have the option to watch entire s

Continue reading

Digital Marketing Toolbox Essentials

Doing digital marketing without proper tools is like trying to plow a field with a shovel. Most of the tools that are available today were created by marketers for their colleagues in order to increase efficiency and productivity. Full marketing automation is not here yet, but there are certain things that simply can not be done by hand. In most cases that is k

Continue reading

The Future of Internet

Many of us have forgotten the sound of 56K modem connecting to the internet as it was ages ago. In reality, for some, no more than a decade has passed since they’ve heard it for the last time. For those of you who are a bit younger and have no memory of Dial-Up, highest internet speed used to be 128 Kbps, which translated into downloading an average sized mp3 file f

Continue reading

Why Surety Bonds Are a Good Option for Your Business?

Most entrepreneurs consider surety bonds as an unwanted necessity imposed by the government and obligees. This is far from truth, since surety bonds come with long list of benefits for both obligees and contractors. In this article we are going to inspect how surety bonds can help your business.

Contractor’s surety bonds and basic benefits they come wit

Continue reading

Best Ways to Reward Your Employees

Every successful entrepreneur knows that one of the keys for continued success is working with people who are happy with the opportunities they are given, the work environment and the way they are treated by their superiors.

From the point where you stand, it might seem as a given that a happy worker is a committed worker, but you’d be surprised how many firm

Continue reading

Sustainability in Automotive Industry

Being ecologically aware is more than just picking our trash on the street. As our planet is under more threat than we are aware of, trying to be sustainable has to be taken to a whole new level, with all parts of the society taking part and being active. When talking about sustainability, it seems that everyone keeps forwarding the hot potato to someone else –

Continue reading