The information age dawned decades ago, and its full potential for small businesses is just now cresting the horizon of a brilliant future. A nearly unfathomable amount of information is being generated about your current and potential customers regarding their habits, likes and dislikes, demographics, psychographics and lifestyles. The amount of information is doubling every two years.
To win the future, your company must create products and services for a community of loyal customers you’ve developed, and every step in the process will informed by the wealth of data, known as big data, available. The key will be tapping into that torrent of data and channeling it into usable streams of information. It’s being done already by today’s fastest-growing small businesses. The opportunity to do the same is available to you.