Marketing

How To Improve Your A/B Testing

Mastering the process of A/B testing is a necessary part of attaining success as a modern marketer, but it’s much easier said than done. Comparing two different webpages, email campaigns, products, or landing pages to one another is never a breeze, but if your company can’t determine what works and what doesn’t before rolling something […]

SEO

Why Geo-targeted SEO Matters

When a company utilizes SEO services, it helps a site gain exposure online. They enhance their online presence through the use of certain techniques that help a site rank higher. One component of SEO is geotargeting, meaning the marketing efforts pertain to a certain area. Get Actual Potential Clients When an individual or company wants […]