With the rise of nontraditional media, the marketing world is more crowded than ever.
As businesses shift online, research reveals that younger companies are investing higher percentages of their revenue in marketing when compared to their older, more traditional counterparts.
Increasingly, these younger companies are counting on marketing firms to deliver strong, tangible returns.
For marketing firms, this means taking extra steps to meet client expectations. Insulating creative staff from tedious processes allows them to focus on the needs of clients.
As much of marketing revolves around tight deadlines, firms must shore up in-house efficiencies to free up time for that strategic, creative work.
Thanks to software developers, the availability of effective cloud-based software systems can reduce the sprawl of business management into a single platform with multi-dimensional capabilities.
Systems offering the greatest competitive advantages will integrate payroll software, talent acquisition software, staff scheduling software, human resource management software and staff management software into a single, centralized platform.
For any marketing firm with paychecks and invoices, payroll management is essential. The ability to automatically calculate and auto-populate fields within a system decreases the risk of human error when recording financial data.
Automated processes enable payroll managers to focus their time and energy on other tasks and alleviates much of the tedium and stress they otherwise face in the repetitive pay cycle.
No more penalties or fines for late submissions
As financial boards continually demand new standards for reporting practices, there is ever-increasing responsibility placed on the payroll management staff.
On the back of an automated payroll system, they can streamline workflows and move seamlessly from capturing data to reporting it accurately.
An accurate report decreases the chances of rejected submissions and virtually eliminates the chance of a late payroll through clean, comprehensive automation.
Effortless online access
Cloud-based software integration is liberating for the digitally adept workforce. A centralized remote software allows business owners or payroll managers to log in to the platform anytime, from anywhere, to review the payroll as soon as authentication is complete.
These platforms fortify data security on a cloud supported by expensive servers and complex encryption, where everything is backed up and password protected.
More than smooth payroll processing
Adding convenience through software integration allows marketing firms to maintain and meet financial deadlines reliably and accurately. Beyond payroll processing, the influences of automation increase the availability of time spent focusing on the business itself.
A management team trained on software boosts business performance by handling repetitive tasks without draining their most valuable resource – their employees’ time.
From top to bottom, owners, managers, and employees benefit from simplified onboarding processes, centralized staff restoring, and more.
Organized synergy through technology acts as a launchpad for marketing firms of any size. Every automated process saves the business time and money and allows employees to focus on deeper, more creative work.
And when employees are provided with a room to do what they do best, retention rates rise, business performance boosts, and companies are healthier and happier.