When deciding on how your business should advertise and where, you might consider a variety of possibilities including putting your ads online. But where to look and how you will make your decision can be a daunting task. But think about this, where are your customers? Nearly every household in the United States has at least one family member on Facebook, and oftentimes several or all of them have Facebook profiles. If you do decide to go this route your best bet is to use a Facebook ad agency. But how to start and where to begin? Today we will discuss this exciting prospect in our article titled 5 things about Facebook ad agencies.
For one thing, Facebook ads are inexpensive. They’re not exactly free, but very nearly so. In fact, the reason you need to advertise is because getting traction from organic activity on your business page won’t yield results. Unfortunately the days of organic reach are long gone; you just can’t do it alone these days. That’s why having a Facebook ad agency that has your back is essential. Your ad money goes far on Facebook, and your ad agency will help you make sure your ads are going to the people who will most likely want to see your products. It’s really a no brainer to use Facebook for advertising.
When we say a Facebook ad agency will help make sure your ads are targeted to the right people we mean it. Along with tons of different types of ads, like video ads, the level of granularity you can get with Facebook targeting capabilities is beyond belief. You can literally target exactly who your audience is. Whether it be by behaviors, interests, demographics, connections, age ranges, languages, or locations, you can dig pretty deep with these targeting capabilities and layer them upon each other to ensure you’re getting rid of any questionable, out-of-market clickers.
Another great aspect of Facebook ads and using a Facebook ad agency is the relatively simple contracts. Most ad agencies have lengthy contracts filled with legal jargon and mumbo-jumbo that will confuse you and maybe even put you to sleep. Faced with a contract such as the one described, you may easily miss or misunderstand important points that could put your company at risk. Your agency should be able to provide a short, concise, easy-to-read contract in which you know the exact terms and conditions involved when working with your new partner. If your contract is longer than three pages, tell your agency you won’t sign until they provide a shortened version.
Why not take advantage of modern advertising abilities and let your Facebook ad agency get you super fast results. One of the best aspects of Facebook ads is the fast communication capabilities Facebook ads allow. This isn’t your grandfather’s billboard. In the digital age, things move very rapidly. Ads are created, optimized, and changed quickly, resulting in a more efficient ad spend. When searching for an agency, see how long it takes for an agency to respond to your emails. You should look for agencies that have the ability to respond within 24 hours (or less) for every email. If it’s taking longer than 24 hours, you should continue looking.
As we talked about above everyone is on Facebook, this is truly the one stop shop for targeting your ads to your exact audience, and a facebook ad agency will assist you in getting your ads to them. Facebook has a user base larger than the population of China. With 1.49 billion members worldwide, and 22 billion ad clicks per year, Facebook is providing businesses with the largest advertising opportunity since search. So yes, your audience is on there somewhere – it’s just a matter of finding them, and using a Facebook ad agency is undoubtedly the way to go.