Advertising Services And Strategy

A Fine Line Between Conventional And Digital Printing

Digital printing has over the years over shadowed commercial printing and has forced it into the background. Be it for commercial purposes or private businesses people prefer digital printing. While it does provide a great option in terms of quality, economy and environment friendliness, it doesn’t mean that the conventional options for printing are obsolete. Yes digital printing does offer a higher rate of convenience and ease that does not necessarily mean that conventional printing is useless or has out lived its time. It could be the one preferably suitable to you depending on your business venture or enterprise or even in today’s day and age, they both seem to be inter-related since conventional print designs are all made digitally and beautiful digital designs are incorporated with so much ease.

The growth of digital printing technology has brought technical advancements, more options, and exciting new features in today’s commercial printing along with some confusion.  Let us look at what both methods offer.

You can certainly debate on image quality!

Conventional printing is known to produce better image quality, this doesn’t infer that digital printing is inferior or bad, it’s quality on its own is still excellent however if compared to conventional printings quality, it does fall back.

Who’s more efficient of the two?

Digital printing is known to be quite faster printing a larger number of pieces compared to conventional printing in a similar time frame. There is no variation between different prints in digital printing. The quality is consistent enabling you to minimize wastage of ink, paper and electricity whereas in conventional printing wastages are known to be a bit of a routine. After all it’s about your print efficiency that will enable you to attract customers by providing them similar quality of prints in comparatively lower prices.

The monetary aspect

Digital printing is a direct-to-paper printing process. As a result, it often runs about one-half of the cost of press printing but in press printing the costs are known to be a bit on the other side. The difference in costs is mainly due to setup costs. For press printing, films must be produced, and plates may have to be produced as well, which are additional items that add to the overall cost.

Guaranteed Innovation

Press printing offers innovative designs and offers various fine special sizes and finishing techniques where as in digital printing innovation has a very specific limited window and does not have much to offer. Digital printing offers a limited range of products and if one for example wants to have a brochure designed than digital printing is have very few answers for him. One thing is for sure both modes have their unique selling proposition and some businesses have the former working for him and for others the latter.

Consistently consistent

Digital printing is at its best from the first image till the very last image. All printed materials are near identical where as in press printing quality varies as it takes time to print good quality after it’s started up therefore to maintain consistency over the period takes bit of a toll on people.

A shade of hue

Digital presses use four-color process printing so if you want to get printed something in black or white one or two colors offset printing is proven to be cost effective however if your postcards, that you got designed for sending to your customers this thanksgiving requires four different color prints than digital printing would cater to all your needs.

In today’s world many newspaper companies have switched to digital printing to produce their newspaper because they produce great looking newspapers. However, some have still been loyal to conventional printing and majorly the large companies still opt for it. This is because conventional printing becomes more cost effective and the cost per newspaper goes down as more copies are produced. So the large firms prefer this technique as its very affordable to them whereas digital printing may come off as a bit more expensive if numerous copies are produced compared to the same amount produced by conventional printing.

As we see each method sounds amazing in its own way. They both are ideally suitable for different projects and enterprises. So the discussion of commercial printing and digital printing can be put at ease now that we see no one is superior to the other and overshadows the other completely.