Trying to increase web traffic can be a herculean task, especially in cases where you feel like you tried everything. Luckily, a true magician always keeps a pair of aces in his pocket, and exploiting unorthodox strategies is exactly what you’re looking for. But first things first.
What is web traffic?
In its purest form, web traffic is defined as “the amount of data sent and received by visitors to a website”. Having said that, when you and I think about web traffic, we mostly think of it as the number of people that visit our website. And don’t get me wrong, thinking about it in that way is perfectly fine as our main goal is getting more people on our website. But in reality, we should take into account various parameters other than just the amount of visitors.
So, what do we need to take into account when trying to improve our web traffic? Thankfully you and I are not the first people to ask this question. The field of Web analytics concerns itself with this problem. And without going into too much detail on what it is and why it is important, let us just take a look at the useful parts of it.
In order to generate more web traffic, we must follow the four basic steps of Web analytics. And, in order, they are collecting data, processing data, developing key performance indicators, and formulating online strategies. To break it down even further. Usually, the first two steps of collecting and processing data are done using analytics software. An app that we would highly recommend you use is Google analytics. This app provides you with the right combination of useful information without it being too technical. Using it, you can build a big repository of useful information that is already sorted into categories. Now that you have this data, it is time to compare it with previously collected results or the numbers your competitors are getting. This is the third step, where we formulate key performance indicators or KPI for short. Think of it this way. If you can’t compare yourself to anyone, it is hard to know if you are doing good or bad. And for our final step, we can use the previously acquired data and formulate a strategy. For example, if we have a high number of unique visitors but also have a high bounce rate; it would be more efficient to try and reduce our bounce rate rather than increase the number of visitors even further.
Even though everything I mentioned might sound clear when it’s laid out in theory, the reality is that you will never have a clear indication of just what to fix to generate more web traffic. And even though it pains me to say it, luck is, unfortunately, a big part of it. Many websites get popular not because they are the best at what they do but because they were at the right place at the right time. And even though this is unfair, the only thing that you can do is roll with it and accept that fact.
Having said that, there are certain things that you should keep an eye on. Doing so will increase the amount of traffic that you get to a level where lucky breaks occur more frequently. This practical advice should be taken with a grain of salt, but still, if it helps at least one person, we will be able to sleep soundly at night.
Generally, if you are running a blog or a website that posts content like news or articles, you should focus your efforts on increasing quantity. By this, I mean that you should not only try and pump out a large amount of content but also focus your efforts on increasing parameters like average visit duration, average page duration, and most requested pages. At the same time, trying to reduce things like bounce rate.
On the other hand, if you are selling a product or service, you don’t really care about the number of website visitors or the amount of time they spend on your website. Don’t get me wrong, having those numbers high is promising. But you should really be focusing on your conversion rating. This parameter will tell you what number of people bought your product or service divided by the total amount of visitors. Not only that, but you should also find out what the top paths and most frequently referrals are. So that you can focus your marketing on a more targeted audience.
And last but not least is the unorthodox strategy that I promised to share with you. And that is the use of sticky elements. Hear me out. Think of all of the great sites that you regularly visit. What is the one thing that they have in common? They don’t waste your time! They also probably have a slick and user-friendly interface that you don’t have to fight with. Since page design is such an important factor when determining if your users like your website and if they will consequently return. It would help if you took all of the necessary steps to create a great experience for them. And that is just what Sticky elements do. They are a type of elements that follow your visitors while they are scrolling. Not only that, by employing sticky elements, you can highlight a certain aspect of your website that you want your visitor to see. Things like products on sales or hot new stories are a perfect example of this. And by using sticky elements, you can do just this without annoying users with popups or flashing colors. You would be surprised at how much of an impact this has on your website.
If this has piqued your interest, boy, do I have the tool for you. It is called WP Sticky. As the best WordPress Sticky plugin, it can create a sticky element out of anything on your website, ranging from a sticky header, sticky menu, navigation, social media buttons, widgets, and so on. And the best part of it is that using it requires no coding whatsoever. With its easy-to-use element picker, you will be able to create great-looking sticky elements in a matter of minutes. Using it goes like this – you name the element, click on the one you want to turn into a sticky, hit save changes, and WP Sticky does the rest. Now, don’t be fooled by its simplicity, as WP Sticky offers you additional options for changing your stickies’ look. Adjusting things like opacity and the color of your stickies can be adjusted within a few clicks. Other customizations are available as well, such as adaptability to different screen sizes to avoid interference with different devices. The developers of this plugin made a bunch of tutorials that cover everything that you can think of. And in case you are still having trouble with the plugin, you can contact the support team, which is composed of developers that worked on the development of the plugin. With a quick response time and friendly attitude, they will surely be able to fix any of your sticky-related problems. This plugin works with all other plugins and themes, so you don’t have to worry about breaking something on your website. And in case you have a business, and you want to install this plugin on your clients’ website you should know that WP Sticky offers a White Label mode. With three packages to choose from, you have the option to pick the one best suited to your needs. Go grab WP Sticky and increase your websites’ traffic by creating a more responsive and user-friendly website.