When you get behind the wheel of your car, do you feel like it fits? Do you feel comfortable waiting at stoplights when someone gives you a sidelong glance, keen to see who’s sitting behind the wheel of that vehicle? Do you feel embarrassed about your beater or a make or model that you’re convinced just isn’t right for you? You’re not imaging things; the cars we drive are practically extensions of ourselves. They make an indelible impression on what kind of person people perceive you to be, and how you perceive yourself. Your car should fit into your own sense of self-conception, or else you’re not going to be satisfied with the drive.
Thanks to several in-depth surveys and marketing studies conducted by Ford and Men’s Health, there are some great insights into the personality types that drive different Ford vehicles, using the Myers-Briggs test and other surveys that associated certain tastes and personality attributes to vehicles. If you’re not happy with your car now, you might also want to take a look at the Ford personality quiz available online from Colony Ford Brampton. It asks questions about what you value in a car, i.e., fuel efficiency, speed, power; how you think about driving, i.e., as a necessity, a chore, a pleasure, an adventure; and how you see yourself, i.e., independent, cool, family-oriented, fun. At the end, the Ford dealership in Brampton offers a special promotion if you’re in the area and looking for a new vehicle that fits you. It’s a great tool for narrowing down your new vehicle options, but you can also read on to learn what your particular style of Ford says about you.
The Ford Escape is for the extravert driver; she’s outgoing, she has a rich and busy social life, and she has room in her car to seat five. She may not be there yet, but she wants a car that will be great for her future family. She wants a car that’s going to be adaptable and fit her lifestyle several years down the road.
According to a survey summarized in Men’s Health, the guy who drives and F-150 owns a dog, loves beef jerky and pumpkin pie, and is more likely to work in construction or trades. The truck driver is independent and introverted, friendly but not showy; he’s a reliable, go-to guy when it’s time to get things done.
The extraverted Mustang driver drives because he enjoys it; it’s a thrill to hit the highway in a car with power and feeling. He wants power, acceleration, and speed, and his car is one of the most important, defining purchases he makes. Ford provides this buying tip for the Mustang-driver – set a deadline for buying a new vehicle and don’t just get drawn in by novel features, take the time to compare core performance between models.
Your car is a major purchase, one that says so much about you, and you need a dealership that will take the time to find the perfect one for you. Take the quiz from Colony Ford Brampton and start kicking tires and taking models out for test drives. You’ll only know it’s the right vehicle when you give it a try.
Michael Sanduso lives in Toronto, Canada. He is a freelance writer and editor, tech geek, and stay at home father.