Amazon

Profiting from Amazon Storefronts Through Strategic Listing Promotion

Amazon has led to many small business closures, yet the company is trying to balance the scales with Amazon Storefronts. Small businesses often can’t compete with Amazon’s prices or level of exposure. Storefronts was launched with the goal of helping almost 20,000 businesses promote over a million products on Amazon.

The best Amazon stores include:

  • Clothing and apparel brands
  • Electronic retailers
  • Home and kitchen products
  • Health and beauty brands
  • Jewelry stores
  • Sporting goods
  • Pet supplies

Storefronts are in addition to the 300,000 small businesses in the US that are already selling their products on Amazon.

With the addition of storefronts, small businesses are granted their own identity and a little more personality. Small businesses may be featured in marketing campaigns, and consumers are able to benefit from increased item availability.

New, innovative products often come from small businesses that are trying to break into an industry.

Amazon views Storefronts as a portal, and the company will be able to use the portal to catalog goods. Back to School catalogs can be created by Amazon to help curate all of the best products from stores.

Consumers can find new products, small businesses can sell more products and it’s all done on the same familiar Amazon layout that consumers trust.

Promotion Tips to Start Profiting from Amazon Storefronts

Amazon’s marketplace is crowded. As a seller, it’s important to be able to stand out from the millions of other merchants. Boosting your profits means being able to promote your listings through:

  • Social media. Create a social media campaign that focuses on spreading awareness of your products and pushing sales.
  • SEO. Amazon listings should include targeted keywords that people are searching for on Google.

You’ll want to apply the same basic rules of search engine optimization and social media to your Amazon store and listings. The goal is to enhance your products’ visibility.

Focus on the Title

A listing’s title can be between 150 and 250 characters. It’s up to you to make all of these characters count. You’ll want to revisit your listing’s titles to ensure that they include:

  • Product name
  • Brand name
  • Features that make the product special

Titles should try to educate the readers while also including the best possible keywords for your product. Google’s Keyword Planner can help you find these keywords, or use Amazon’s search bar to find recommended terms.

Images are Triggers

Images are a key reason that consumers will click on a product. Spend the resources on a professional photographer to take high-quality images of your product. Videos can also help land consumers on your page or store.

You must follow Amazon’s product image rules, which mention that main product images must not show accessories or items that are not included.

Amazon allows 5 – 9 images per listing, so make every image count. The goal is to get consumers on to the listing page. Amazon has a conversion rate of 15%, so if consumers land on the page, 1 out of 7 will make a purchase. Entice users to land on the page, and then tweak the page’s copy to boost sales further.

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