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The history of blogging is quite interesting. It all began as a window to the outside world where people would express their opinions about the world. Some created blogs to share their knowledge on various topics. Over the course of time, marketers realized the potential of these types of websites, as some blogs had successfully attracted millions of visitors.
These large amounts of visitors have made blogging quite a viable option for making some income on the side or even turn it into a full-time career. However, the market nowadays is quite competitive and there are quite a lot of steps you have to take in order to maximize your chances of success.
Create a quality basis
Like with all things in life, it is very important to create a stable foundation. When it comes to creating a blog, there are only a couple of key factors that can dramatically affect the future of your blog from the very start. The first and most important thing is to choose the right website building platform. Based to stability and popularity, the best choice is WordPress.
This platform is very user-friendly and quite secure, which makes it the perfect choice for a blog. On the other hand, web hosting is equally important, as numerous factors can affect visitor satisfaction. A good web hosting company should provide a stable and secure connection. Websites that take more time to load have significantly higher bounce rates, not to mention the state of websites that go offline for a certain period of time.
Additionally, a website’s response time and online time is also taken into consideration when Google collects data about your website. Creating a strong foundation is essential, so take your time with the initial website set up in order to avoid any complications in the future.
The content on your website is the single most important thing for you and your blog. It would be best to dedicate a lot of time because creating new and unique content is hard to do. Of course, it all depends on your niche. If you are planning a tech website, it is important to create content that is going to answer your reader’s questions.
If you are planning a blog about photography, a better thing is to share your knowledge and answer the usual questions that people who are just getting into photography need to know.
On the other hand, if you are planning an affiliate marketing site, your content should be very specific, connected to the product you are promoting, and not only about the product, but everything related to your niche.
One thing is certain; it is important to create content regularly if you want to attract new users. Websites that are more active are ranked better by various search engines.
This is the final stage of creating a powerful and authoritative blog. After a long period of creating content for your visitors, it is time to use various techniques that will help you grow your blog. This is the period of testing out which type of marketing is best for your blog. With quality content, the content marketing part is mainly taken care off. You can do some guest posting to further improve your visibility, but this is optional.
Creating a social presence is very important as there are billions of potential customers you can reach that way. Again, depending on the niche of your blog, some social networks will be more effective than others. This is why it is very important to establish your presence on a wide variety of networks. In a month or two, you will clearly see which social network is providing the best traffic for your blog.
On the other hand, if you have some money you would like to invest, a PPC campaign is a valid option that is going to attract more visitors to your blog. However, metrics like ROI are important in these cases as you do not want to waste money on something that is not bringing you any.
Paid online advertising is a whole different area that should be examined in detail, so make sure that you start a campaign only if you have researched the topic well or if there is someone with experience who can assist you.
These are some important basics for creating a blog, however, there are many other important things that come in later stages. Covering these basics is very important because, by following these tips, you are building a solid foundation for something that will become great in the future.
Alex Filipovic is a creative writer. Her interests lie in the world of Fashion and Health, but she covered a wide range of topic – from raising awareness about environmental issues to discussing the various advances in informational technology. She keeps herself updated when it comes to her interests, the list of which is constantly growing.