At Work

Anonymous Video App Launches

Have you ever wanted to post a video to social media but were too worried to have your name attached to it? Say you were walking around one day and you come across a group of protesters. You immediately take out your phone and start to film them but before you press post you start to second guess it. What will your employer think, your friends, your trusted followers…

At last, there is Panama a new app hoping to flip this notion on its head.

Panama, is a social network for sharing anonymous videos. It represents a new genre of storytelling and documentation that reaches audiences based on their location, not social media reach.

Panama is leveling the social media playing field and building a community that puts content first. With no usernames and no followers, Panama celebrates the content that is created, not the person creating it.

Users can up-vote the videos they enjoy or down-vote videos they disagree with. To keep the platform’s content interesting and relevant, five down-votes removes a video. User’s can also report or flag videos.

In an article in Tech Crunch, Mass Lab Inc. CEO Jonathan Swerdlin explains that, “Panama is designed to give you a looking glass into the world immediately around you, as well as teleport you to other places around the world.”

Removing identification makes Panama a content-first platform. When posting is anonymous, it sheds the popularity contest that exists in much of social media.

No login & no attribution frees people to share a genuine, real-time perspective without the pressures often associated with posting using one’s identity. Panama unlocks an instant audience based on one’s context making content the driver behind the app.

It is true that behind the veil of anonymity people can do things they would not do otherwise. Yet it also leaves opportunity for expression and uninhibited storytelling. Hyper-local, anonymous posting apps have also been on the rise. Snap-Chat stories for example are edited feeds for specific curated locations such as New York City.

Users on Snap-Chat can send photos or videos to this feed if they are within its location. Snap-Chat combs through these videos and photos before they are placed into a curated ephemeral feed. While this is an effective way to tell the story of a location, it is removed after 24 hours.

Panama creates an unedited living history for a location. While both apps serve purpose as storytellers, they do so in distinct ways.

Since launching, the content has been both inspiring and wondrous.

Trending feeds include New York City, LA, Joshua Tree and the Article Circle to name a few. Video’s range from documentation of protests to street art in Brooklyn showing that user’s have creative range to the content.

An article in Urban Daddy on Panama wrote, “You’ll see a feed that shows clips posted nearby. You’ll see worlds of pop-up taco trucks by your office, shopping bags caught in shifting breezes and other things you don’t need to see but somehow suddenly want to”.

Though Panama is new to the game users are sharing their surroundings, expressing themselves, being funny, documenting issues and even reporting what one would consider local news.