The landscape of digital marketing keeps evolving and leaves those who refuse to adapt behind. Influencer marketing has been a buzzword in the marketing niche that has incredible implications for the future of marketing. The way it works is rather than marketing directly to the consumer you hire an influencer in an industry to do the marketing for you. This has made it more profitable than ever to have a website with quite a lot of traffic or to be considered a thought leader in a specific area. Content marketing and social media marketing go hand in hand with influencer marketing as an influencer can reach their followers or readers on their blog or social media accounts.
Do You Know Your Audience?
There are some companies that are still trying to figure out who their main demographic of customers is going to be. These companies should hold off on influencer marketing as paying an influencer that doesn’t reach the target demographic can be seen as a waste of money. After a few successful quarters of content and social media marketing, it will be a bit more clear on who you are going to want to target. Once you have identified the demographic that you want to reach then it is time to find an influencer that will help the company convert.
Establish What You Want To Do
There are plenty of goals that influencer marketing can allow a company to accomplish. Setting clear goals is important as vague goals will not let the company strategize in an efficient way. If the goal is to convert more sales on the website, then set a quantitative goal. If the goal is brand recognition then analyzing social media followers as well as mentions can be a way to measure this. For example, if you want people to try a new product that is ideal for mothers then reaching out to a popular mommy blogger asking for a review would be a great place to start.
Find a Platform That Works For You
With the emergence of the influencer and the success of influencer marketing, many companies have stepped up to provide services and platforms that assist businesses and social media influencers in finding each other and developing productive relationships that allow them to grow their respective brands. The influencer marketing platform that a company chooses is a huge decision as it could make or break a campaign, and similarly important is how the platform is used. Built-in analytics can help you track the effectiveness and ROI associated with an influencer or a campaign, just as the platform itself allows for better management and communication in real-time. Better still, as the technique continues to evolve, many influencer platforms have evolved to specialize in particular industries, with advantageous results for their campaigns.
Is Your Content Creation Up to Par?
The piece of content that you give to an influencer has to be high quality. Even those with the most clout in certain industries cannot attract readers with a stale piece of content. The shares that will be generated via social media from an incredible piece of content can drive traffic for months or even years to come. The content medium that is chosen should be in line with what the potential customers would like. In the web design field, an infographic could be the best option while an interactive piece of content might be perfect for those industries that some people would consider dull. Those companies that think that the same old spun piece of content in the hands of an influencer will convert will be sorely disappointed. Regardless of who publishes the content or talks about it, the content itself will have to sell your brand as well as its story.
Will is the Executive Managing Editor at Feedster. Will and his team from Content HOW work with venture capital, marketing co-ops, and companies to attract and gain qualified leads.
His primary focus on developing a sales funnel for a company and finding out of the box / growth hacking style ways to convert and drive traffic.