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If you are running a blog, you are most certainly aware of the endless number of tools available to bloggers and the ever-confusing question of how to choose the right ones. It can be quite a drag to explore them all and find the ones you need to make your blog run smoothly. If you’re just starting out, you must be in over your head, trying to put all the pieces together to ensure your blog becomes a success.
Creating your content and organizing every little detail before publishing it can take quite a lot of time. However, the end goal is to effectively showcase your business and promote your website, thus getting more traffic and building your reputation. Having that in mind, you need to use great blogging tools to make the whole process easier and more efficient. Don’t worry – that’s where we come in. We will give you a list of the most important tools every blogger should use in order to make sure their blog keeps growing and receives more traffic than ever.
Before you set up your blog, you need a place for all of the amazing content you’re going to create. The number one platform that powers over 74 million websites is WordPress, and it is absolutely the best Content Management System available for those new to the online game. Its features are simply ideal for blogging and they will make help you streamline the whole process. WordPress offers numerous themes and templates to help you create your blog and it’s extremely easy to use.
What’s very interesting and useful is that it has a multiple-user feature. You can set up different permission levels, so that your whole team is able able to contribute. The most important thing about WordPress, apart from all the benefits, is that it’s free and with its built-in blogging feature, you can create your blog in no time.
Google Keyword Planner
You need to do keyword research before starting to create your content. It’s the most important step to take when starting your blog, since you want to be able to pull in your target audience and provide them with the exact information they are looking for. You need to have a look at the terms your target audience is using in search engines, to gain an insight into the right keywords that are going to drive the most traffic to your site.
The ideal tool you should use for your keyword research is Google Keyword Planner. It gives you a list of suggested keywords and their strength, as well as their search volume, that is, the average number of people who have searched for a particular keyword each month. This tool provides you with a great opportunity to create perfect keywords for your business and attract the right audience.
The next tool you need is the one that will help you analyze the traffic on your blog. There are quite a number of such tools out there, but the best one yet is definitely Google Analytics. It can help you keep track of everything you need to know, to see if your efforts are paying off. Furthermore, it’s completely free. You can get an insight into the number of people visiting your blog, the time they spend on your blog, what they are actually doing when they visit, where the most traffic is coming from, what posts are the least performing ones and much more.
That last bit is probably the most important one, as you can learn what you should do to make your blog better and more attractive to your target audience. One of the most useful features of Google Analytics is that your history is never deleted. You can always go back to whatever time period you wish and compare the results to see if the referral rate of your blog has increased. You surely get the idea, and you definitely should make this amazing tool a priority.
Google Ad Manager (a.k.a. DoubleClick for Publishers)
You’ve probably heard of the Google Ad Manager, which has recently merged with the DoubleClick, the web page of which has been replaced (so don’t let that confuse you). It still has the same functionality, but a much more improved user interface and, most importantly, it remains free. If you’re not acquainted with it yet, you should absolutely start using it, because it is the best ad management tool out there.
Why not make money online when you are already running a blog? DoubleClick for Publishers will help you post ads on your blog and earn money around the clock. You can keep track of the success of those ads, that is, what ads get clicked on the most, what ads convert best and much more, so that you can see how much you earn from each and every one of them.
You’re not publishing your blog posts without some nice visuals, are you? If you are, you need to stop and think for a moment about how your posts would be more appealing with some images, charts or perhaps infographics. Your content will be much more attractive once you add some visuals. The tool that can help you the most with that is Canva.
It’s a free tool that will help you create all kinds of graphics to go perfectly with each of your blog posts. One of the absolutely best features Canva offers is that it has a number of templates to help you resize your graphics for social media, so that it can be extremely easy for you to share your posts anywhere you’d like and make them look amazing.
There are certainly a lot more tools out there to help you develop your blog perfectly, but these several mentioned above should definitely be your top priorities to make your blog an absolute success. Give them all a try and don’t stop there. Explore all the tools you can get your hands on and see for yourself how amazing it is to learn all about them and to provide your blog with the extraordinary benefits they offer. Happy blogging!
Ivan Dimitrijevic is a seasoned blogger with years of experience. His skill sets include Social Media and Content Marketing and blogging on a variety of topics. He is the founder of MyCity Web and has had many articles published on serious blogs over the years on topics ranging from Digital Marketing, Business to Home, Health & Lifestyle.