Have you paused to think about how much your small business would benefit from dominating the local online presence?
If you have a small business, you can’t really make it without having an online presence. If you want your local business to prosper, you have to step up into the 21st century. To begin with, an online presence gives your business the opportunity to compete on a level playing field with the larger business entities.
Let’s look at other significant reasons why your local business needs an online presence.
Increased Accessibility & Greater Reach
Online presence presents your business a 24-hour showroom. You know what this means?
Potential customers can research products or services after business hours and in the comfort of their home. Moreover, online stores normally allow for around the clock product purchases. Namely, your customers won’t have to wait for your physical store to open, by which time the need to buy could have passed.
The internet spans a much wider area compared to the people within your local community. Depending on your specific product or service offerings, this might open up a much broader customer base than depending on face-to-face interactions would.
Easier Brand Marketing
Websites and social media platforms are effective marketing tools. If you’re looking for cost-effective methods of sending out information to your potential customers, you can’t go wrong with websites and social networks.
Online marketing is very important for every business because it significantly affects the way customers make purchasing decisions. Many consumers, for instance, have revealed that they look at businesses in a negative light if they can’t find them online. When you use the internet for marketing purposes, you can easily overcome distance barriers.
Namely, people thousands of miles away could be learning about your product or service with just a few keystrokes. With social media presence, your customers can easily share and spread the word about their business to all their connections. Ultimately, online presence presents you the opportunity to market your brand in creative and fun ways.
Websites Offer Greater Marketing ROI
Creating a website can be somewhat expensive, especially if you hire a web design professional to do it for you. Nonetheless, once you have your website up and running, you’ll have everything you need to keep it updated, modern, and run for at least the next five years.
A simple newspaper ad would cost you about $100. With that amount, you can get fully-functioning, attractive website that appears every time local consumers search the services you offer. The website also serves as a beautiful marketing tool that provides potential customers information about your products, services, and location. Hence, it suffices to say that websites offer incredible marketing ROI.
Obtaining Customer Feedback
Customer feedback is an integral factor when it comes to the success of your local business. You have to get customer feedback. Otherwise, you won’t know if you’re doing the right thing and you won’t understand how to continue growing your business. You need to learn a lot from your customers in order for your business to continue growing stronger and more successful.
If you are a business owner, one thing is certain. Having an online presence will help your business succeed. In fact, it’s difficult to own a competitive business without a website and the above reasons why your business needs an online presence should inspire you.
Will is the Executive Managing Editor at Feedster. Will and his team from Content HOW work with venture capital, marketing co-ops, and companies to attract and gain qualified leads.
His primary focus on developing a sales funnel for a company and finding out of the box / growth hacking style ways to convert and drive traffic.