At Work

Building Your Business’s Web Presence

If you are running a brick and mortar shop, then you should think about expanding it to the online world as well. It doesn’t matter if things are going just fine the way they are; the reality is that they can go way better if you create a website for your business organization. If you are still uncertain about how having an online presence can help your business grow, then bear with me for a little longer.

A lot of people find this concept rather messy, and they cannot connect the dots that make being present online so vital. For those who have already experienced some growth with their brick and mortar stores, this is even more difficult. This is completely understandable, but then again, you should look at the other side of the coin. There are so many people who base their businesses strictly online, and they are able to achieve amazing results with this business model.

I’m not going to argue whether it’s better to focus on the online or on the physical world, but I can freely say that combining both is the best possible solution.

Create a foundation

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The foundation of your online presence is, of course, a website, and a business website is one of the rare online assets that are completely yours. As opposed to social media profiles, you have complete control and you can customize it however you see fit. A website represents your online headquarters, and it’s the main platform where people can learn everything there is to know about your business, products, services, and your company’s policies.

Additionally, all of your sales, marketing, branding and profits are closely connected to your site. This is why it is essential that you start building it properly from the very start. People can contact you or order products from your site so, if you create a visually appealing and functional website, more of your visitors will decide to do business with you. Furthermore, all of your marketing efforts will be focused on your website, as their goal is to attract people to it.

SEO (search engine optimization) marketing

SEO is a marketing strategy which is performed for the purpose of improving your website’s ranking in searches. When someone types in keywords such as “kid’s clothes”, a website that’s best optimized for that phrase will be the first on the list, meaning that there is a higher chance that someone will visit your website while googling. This is called organic traffic, and it is still the most valuable type of traffic, as organic visitors are most likely to purchase something.

When building a website, you first need to choose a good URL name, which is unique and includes the keywords you want to pursue. It is also good for it to be meaningful and short, so that people can easily understand it. You must also make sure that you create quality content on your website and make it SEO optimized. A good option is to include a blog section and post fresh content whenever you can. Not only can you share important information through blog posts that can help your visitors, but you will also rank your website higher in searches.

Create social media profiles

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This can be done by everyone and it is so easy. Of course, you won’t do it on a professional level, but with a bit of effort and thought put in, you can perform social media marketing all by yourself. Simply create professional business profiles with your logos, images and relevant information. Once you’ve done that, you can start adding or following people who might be interested in what you have to offer. When you’ve created a base of followers, it is good to start sharing information about your business and trying to engage people with your content.

This is how you will spark their interest and attract people to your website. Like I mentioned before, it’s all connected. When you attract people to your website, then it’s up to your site to make them buy something. Depending on your business, some social networks might be better than others. For example, if your business revolves around fashion or accessories, it is good to create an Instagram profile, and one on Pinterest, as these social networks are image-based.

These things are the foundation of your business’s web presence. Once you have created these things, start growing them slowly and don’t be too pushy with your promotion. After a while, you will learn more and find out which techniques can be useful for bringing your brand closer to people. There is so much an online presence can give to your business, and you should not let these valuable opportunities slip.

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