The best thing about the Internet, as far as business goes, is how much easier it is to reach a wide audience without having to trudge through rain, snow, and sleet. However, the problem in turn is that online audiences are even more fickle, so keeping their attention on you is quite a task, and the same goes for keeping customers loyal to your business. Bad web design gives an impression of not caring about customer experience, as well as just makes the information within hard to understand and navigate.
It may not be entirely the point, but having a trendy design is a part of providing a commercial service. Audiences do like seeing the latest stuff in action, which your website can be a part of. On the other hand, you may think that you’re being completely original, but you not even notice that your website is merely reflecting current design trends.
That’s not a bad thing at all and you need not lament your apparent “lack of originality” since the real purpose of good design is for looking and feeling good. In the end, that’s really what audiences really want.
Good Site Design for Customer Experience
There are five main criteria to follow in order to have good design for your website that customers will appreciate. They change with time, according to the latest and greatest of web technology, as well as current preferences in visuals. What used to be good design around five years ago may not that relevant now. With that said, being able to adapt with changes is something businesses should be good at in the first place.
First off is Responsive Design, mostly due to the prevalence of smartphones and tablets. Your website should be viewable in both desktops and all kinds of mobile devices in order to have as much reach as possible. There are few things worse than a website that doesn’t look right when viewed in a smartphone.
No business website can be without Referrals since that’s a big part of what your website can contribute to your business. Make them visible without being obnoxious; make them accessible without being intrusive.
There is no excuse for your website not having Social Media Integration in this day and age. Social media is perhaps the biggest audience you have, and having presence in it can significantly boost visibility and conversion. With your website not being integrated to your social media, it’s essentially naked and barren.
Have a Value Proposition for your website; be aware of what it can really be good for and tell visitors just that in as concise a manner as possible. That’s basically your hook, and that’s what will pull people in.
Of course, you still need Direct Engagement with audiences to show that you truly care. A human being needs to be behind it all, so be actually there even though automating all processes is too convenient to pass up. You don’t need to forego automation, but you still need to show up from time to time.
These are things you have to avoid in order to make sure that your website coincides with what’s seen as good web design. If your website right now happens to have one of these violations, then perhaps
First off, when dealing with responsive design, don’t think of the device in place of the screen. A common mistake is to get bogged down by the different devices, which are too many to count. It’s possible to make your website look right in every one of them, as long as you think of the type of screen instead of the devices.
In conjunction with the first one is the use of device sizes as breakpoints. It’s pretty much like pixel perfect design—outdated in today’s web design paradigm. To avoid this, you can design with a “Mobile First” approach and mindset. Make it work for the smallest of screens first, then adjust it accordingly to better fit bigger devices.
But make sure to not only think of mobile devices and disregarding bigger devices. What may look great on small screens may not look good on larger screens, so make sure that you account for them as well. Be sure that your design upscales flawlessly or it will look wrong for laptop and desktop users.
More on HTML5
When used with a good content management system (CMS), it makes for a virtually seamless web publishing and management experience that your business can definitely do with.
Having good web design for satisfying customer experience is all about combining different things together; it’s never just about a single X factor. Learning how to build a well-designed website is just another way of learning how to understand audiences better, which can make you a better entrepreneur in the long run.
Vincent Sevilla is a professional web designer for Websitesetup. His goal? To innovate ideas, create good music, and to travel all best places in the Philippines.