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The app market is growing at an unprecedented rate, with countless aspiring developers trying to hit big. The global mobile traffic has surpassed the desktop one and we are witnessing the dawn of the new computing age. Capitalizing on these developments is easier said than done, though. A splendid idea is not worth a dime if you don’t take the time to actually put it into practice. Creativity is not the only asset you are working with, and real people have their own wants and needs you need to stay on top of.
Weapons of choice
App development is no cakewalk. For starters, there is a whole lot of noise to compete with. There are around 1.6 million apps on the Android Play Store alone, suggesting you need to stand out with effective marketing and distribution strategies. Namely, a killer product alone is not worth much if people don’t know about it. Fortunately, there are tricks to enhance the visibility for specific search terms, similar to SEO strategies.
Furthermore, the sound choice of the platform is the cornerstone of success in prolific mobile app development. You have to figure out what will work best for you. Android and iOS account for a vast majority of the market, but the sheer size is a double-edged sword. Smaller mobile landscapes like Windows Phone are not to be overlooked: The strength of this particular market lies in the synergy between smartphones, desktops, and tablet devices.
Note that supporting multiple platforms burdens you with increased costs and may not be the best course of action. In fact, experts argue that a prudent strategy is to develop an app for a single platform, and upon releasing it, immediately start developing for the second one. Also, bear in mind that you can develop specifically for each platform, or employ a hybrid platform. Both tactics have their pros and cons, although developing for platforms natively is generally a better option for new players.
In order to reach the right decision, gain a deeper insight into users’ behavior and preferences. It is highly recommended to conduct a thorough research and try to find a void in people’s needs you can fill. For example, understanding purchasing patterns on different platforms can be of great help. Studies have shown that Apple owners are more willing to spend money on apps, while Android users prefer free tools.
Do not hesitate to do competitive research as well. Some of the most recognized apps facilitate dynamic conversation and interactions, as well as swift information acquisition and problem-solving. They nurture an experience that revolves around mobility and everyday challenges of our time. What’s more, regardless of the purpose of the app, you have to think in terms of limited screen real estate and weigh each design decision carefully.
User-friendliness is the king in the bustling realm of apps. This applies to all stages of development, as well as what comes after that. Make it easy for everyone to find, download, and install the app. Finally, strive to remain flexible as you will have to change things on the fly. There is quite a bit of maintenance and fine-tuning with version upgrades that to pull off, and this should be factored into your budget over the lifetime of the app.
Same rules apply
The app ecosystem is expanding beyond the wildest imagination, with Android and iOS leading the race. Yet, developers do not have it easy as they have to consider a wide range of elements that make or break the success of the app. For better or worse, designing a valuable app is harder than most people imagine. So, make informed decisions based on facts and figures and pick your platform of choice. The ultimate goal is to provide good user experience and pull people in with impeccable functionalities, alluring design, and strong support.