It’s no secret that most business owners are self-starters.
We’re go-getters. We’re more than willing to take on just about any challenge if it means doing it on our terms.
However, this sense of drive can oftentimes work against you if you’re not careful.
For example, if you feel like you’re getting overwhelmed with every little piece of your business on your plate, maybe it’s time to oursource?
Or maybe there are aspects of your business that you’re totally stressing out about that might be best left to a professional?
Either way, having a sense of pushback against letting someone else take the reins is totally understandable. Yet doing so may ultimately be the key to allowing your business to grow to its full potential.
So ask yourself: what parts of your business are okay for the DIY treatment versus the ones you should outsource? If you’re not 100% sure or need a bit of guidance to reduce some of the stress you’re dealing with, keep the following aspects of your company in mind.
You’ve probably heard it time and time again: there are tons of free tools and templates out there which can help you build your brand up for next to nothing. From WordPress themes to DIY logo tools, there are certainly freebies aplenty.
But here’s some food for thought: consider how you end up looking like every other company in the crowd when everyone seems to be relying on these tools.
“There are a variety of ways a DIY logo tool can come up short,” says John Williams of Flashmarks. From limited creative options to a lack of customization or color schemes, many DIY logos end up looking amateurish by association.
The same rules apply to site templates and other creative assets, by the way.
Simply put, it oftentimes pays dividends to work with an actual design firm from a branding perspective. The good news is that once you have your creatives in hand up front, you can use them time and time again.
From your company blog to guest posts on other sites, many businesses owners can figure out pretty quickly whether they have the writing chops. If you find yourself struggling for words, there’s no shame in outsourcing such work to a freelancer. After all, everyone from marketing managers to C-level executives regularly rely on ghostwriters to produce content.
Not only does doing so take a time-consuming task on your plate, but you can also produce more quality content than you could ever imagine on your own. Through freelance job boards and platforms like Upwork, you can find someone with an experience level who you can hire on an as-needed basis to help you out.
Many small businesses are torn in two entirely different directions when it comes to SEO. Many don’t have the budgets to hire dedicated experts and link-builders, yet a complete DIY approach does require quite a bit of legwork.
That said, there are tons of guides out there to conduct DIY SEO audits to ensure that the “technical” side of your web presence is sound. Furthermore, reaching out to industry influencers for either guest posting or link-building opportunities is something you can do yourself if you feel confident in your negotiating skills.
The need to outsource your company’s total media presence totally depends on your industry.
For example, service-based or brick-and-mortar businesses can likely get away with a daily post on Facebook or Instagram while answering customer concerns themselves. On the flip side, those in the ecommerce space might need an ad expert or someone to handle real-time customer questions.
Regardless, don’t feel the need to shell out big bucks for a social “guru,” especially if your ROI from social media is up in the air. As you grow, you may consider a virtual assistant on a freelance basis to cover the bases of your social channels. This serves as the best of both worlds for many brands as you save money but your social channels don’t gather cobwebs
Okay, So What Should You Do Yourself?
With all of these elements of your business in mind, you might feel a bit helpless. That said, some of the most important aspects of your company are under your control and pretty much determine the overall direction of your empire. Consider the following such as:
- Pricing: based on competitive analysis and research, you certainly have a say in the price point of your services
- Positioning: crafting your brand’s positioning statement is totally based on your ideas and principles versus that of an outsider
- Hiring: similarly, you ultimately determine who joins your team and when it happens (think: your company’s growth is in your hands)
While having a strong DIY ethic when it comes to your business is admirable, some aspects of your company are best left to professionals and those who’ve been around the block.
The longer you stay in business, the more self-sufficient you become to make choices yourself over time. Don’t look at relying on others as a weakness, but rather setting yourself on a path toward success.