If you are trying to sell your products online, you may be hearing a lot about content marketing. However, you might not be sure what it is, how to do it, and what it can do for your business. Here is a short guide that will help you understand why you need to be using content marketing when trying to sell your products. Jason Kulpa has a few articles on Feedster and we always appreciate his insightful topics and opinions.
What Is Content Marketing?
Simply put, content marketing is the practice of providing useful content, on the internet and offline, for free in order to build brand loyalty and encourage prospective customers to buy your products.
Content marketing is becoming more and more popular because people are becoming turned off by many traditional modes of advertising and marketing. Think of your own internet use: when is the last time you clicked on a banner ad or a text ad? If you are like many people, the answer is that it hasn’t happened in a long time, if ever.
Content marketing allows you to provide something that your customers want–relevant information–so that you can then guide them to your own products as something they want or as a solution to their problems.
How Do You Do Content Marketing?
The very first thing you need to know if you want to be good at content marketing is the answer to this question: Who is your primary target market?
A lot of amateur marketers become very confused when answering this question. After all, don’t you want everyone to use your products?
The answer is yes, it would be great for everyone to use your products. However, when you are just starting out, it is critical to find out what group of people is *most likely* to purchase and appreciate what you are selling.
Why do you need to focus in on a narrow target market? Think about it. If you are selling dolls, would you attempt to sell them to little girls the way you would attempt to sell them to grown men? Of course not.
By narrowing in one particular target market, you are able to tailor your marketing efforts to them so that they are even more interested in what you have to offer. You can speak their language and address their particular wants and needs so that they have a clear understanding of why they should buy your product. As a result of all this special attention, you should find that your products start selling very well online.
Having a particular target market in mind will also help you when you need to find a place for your content. If you are selling hoverboards, for instance, you won’t waste time seeking out senior citizen blogs for your articles.
Starting a Blog
Once you have your target market in mind, the primary way for you to start content marketing effectively is to launch a blog for your products. Now, when you start this blog, it is important that you realize what should and should not go on it.
What Should Go on Your Blog:
-tips about how to use your products
-comparison posts that show the difference between your products and others
-an introductory article explaining how to use products like yours
-articles that explain how to use products like yours and how to choose the best one
What Should Not Go On Your Blog:
-insults about other companies
-irrelevant jokes and stories
-poorly written content that sounds artificial and spammy
Now, you can write the articles for your blog yourself, as long as you keep your target market in mind. You might also opt to hire a professional writer to write relevant, useful articles instead.
If you do hire a writer, be very careful to pay them as much as you are able. Any old content will not work here; remember, you are trying to reach your target market so that they buy your products. The better your writer is, the better your content will be, and the more sales you will see.
Once you have your articles in place, post them on your blog. This will help the site to be indexed by search engines so that anyone searching for products like yours will see the site in the results pages.
Posting on Other Sites
For more exposure, you can post your articles on other people’s blogs and other sites. When doing this, be sure that the blogs and sites you choose are reputable. Contact the blogger or site owner to see if they’ll accept your articles. Many times this is easy, as bloggers are often looking for fresh, valuable content for their site.
If they accept your articles, just be sure that somewhere on the page showing your article, there is a link back to your product site. You might even embed some links inside the article so that you have more links back to your site.
Posting Your Articles Offline
One trick that many amateurs don’t know about is that you are not restricted to using your articles online. You can take your articles and submit them to local magazines and newspapers to drum up customers who are interested in your products. While you cannot embed links in a newspaper or magazine, you can have your website address printed at the bottom of the article. Again, just remember to keep your target market in mind when choosing the places to contact.
Use Social Media
Social media is another way to get the word out about your products. You can link back to articles on your site, but you can also provide valuable content on social media profiles by posting a random tip every day, soliciting pictures of people using your product and by posting other things that are of value to your target market.
Now that you understand more about what content marketing is, how to do it and how it can help you to sell your products, it’s time to get started. Be sure to use the information in this article along the way, and you should soon see positive results for your business.
Jason Kulpa is the CEO of Underground Elephant, one of the nation’s premier customer acquisition solutions companies for leading brands. Underground Elephant is a performance-based provider of online-marketing technology and customer acquisition solutions. By leveraging proprietary next-generation marketing automation technology, Underground Elephant is able to provide the highest quality, direct response solutions at unprecedented scale.
Servicing multiple industries, including auto insurance, post-secondary education, health insurance and home services, Underground Elephant provides cloud-based SaaS marketing technology and platforms that deliver qualified calls, clicks and inquiries.
Experienced Chief Executive Officer with a demonstrated history of working in the marketing and advertising industry.
Skilled in Negotiation, Customer Acquisition, Advertising, Sales, and Entrepreneurship. Strong entrepreneurship professional graduated from Harvard Business School.
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Founder & CEO
Dates EmployedAug 2003 – Jul 2008 Employment Duration5 yrs
LocationGreater San Diego Area
AdAuthority builds programatic software which provide services such as optimization, tracking, API integrations, marketing automation, real-time bidding, and attribution reporting.
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