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If you rewind and go back to the roots of it, blogging is like journaling. Except it’s online. And it’s public. While this might be scary to those who struggle to find a weekly new hiding place for their journal that isn’t under their mattress, for many, it’s like a shiny new toy and people can’t get enough of it. Humans are meant to communicate with one another, and online journaling is a win-win kind of deal.
In this article we’ll talk about different kinds of blogging, journaling and websites, and how to find the best platform for your work.
Blog vs Website
We all know that journaling is good for us. Reflecting on the day, whether something monumental happened or it was just the normal day to day stuff is important. It helps you keep your priorities straight and internalize stuff so that you can move on from it. With the digital age that’s upon us, a new kind of journaling is available, and ready to be shared with the world.
Let’s pause a minute and make sure we understand the difference between a blog and a website. Many companies and individuals alike will use the terms interchangeably, but that’s just not right. Whereas a website is usually published as a one-time deal (may infrequently be updated with correct information), a blog is typically updated as you would a journal: daily.
Okay, perhaps not daily, but at least a few times a week. New lessons learned, new foodie recipes to try, new places to visit…blogs are for all of these, all the time. As such, blogs also allow for better engagement for readers. People like people they can jive with. People like being able to relate to the same thing that they’re going through. This makes them a prominent social media like the feature because the blogger will often ask for reader input, and have a space designated for that input.
Blogging for Business
Apart from the personal side of it, blogging is an excellent tool for businesses. They are informative, and all that juicy new content is the perfect food for search engines that adore new content. New content can mean better ratings, and better ratings can mean more business, for the short version of that story.
Now we come to something that most people don’t think of: What is going to support your blog? Sure, you can have all of the new stories and all of the new things to post about. But, before your blog can find a comfy home on the internet, you’ll need to think about how it’s going to do that. The easy answer is a web hosting service.
Types of Web Hosting
Oh, wait. That’s not an easy answer if you do a bit of digging. The internet is a popular place. A lot of people have a lot to say via websites and blogs, which means that web hosting services abound. Sure, you can just pick one, but if you want to take this blogging thing seriously, how do you find the one that works for you? That is an easy answer, promise: the Hosting Foundry.
Collocated hosting, shared hosting, dedicated hosting, and website building are just a few of the things you’ll be asked about if you Google web hosting services. While it isn’t necessary to know what each of those means exactly, each serves a different purpose, and you’ll want to choose the right kind to support your blog.
Knowing the Type You Need
Realistically speaking, most blogs won’t require collocated hosting, which is an all in one service that the client can do almost anything on. It’s like the top of the list for blogs that have different software or applications they need to run. It’s also probably more suited for a website, or a business. You’ll probably want more than just a site builder. Your blog is unique, and being stuck with a cookie cutter template does not often let you express that uniqueness.
This is a tool that’s been created to compare all of your web hosting options for you. Now you have a starting point, so you don’t get forever lost in web hosting providers. They compare your options based on four things: usability, cost to value, support, and performance. These are the most practical things that sites online need, and help narrow down the choices to something that you’ll be happy with. This is how you find the right web host for your blog.
Will is the Executive Managing Editor at Feedster. Will and his team from Full Epic Lead Generation work with venture capital, marketing co-ops, and companies to attract and gain qualified leads.
His primary focus on developing a sales funnel for a company and finding out of the box / growth hacking style ways to convert and drive traffic.