Back in 2014, Matt Cutts, Google’s head of webspam announced on his personal blog:
“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.”
He went on to say:
“So stick a fork in it: guest blogging is done; it’s just gotten too spammy.”
Obviously, this caused a lot of uproar amongst content marketers and other professionals that rely on guest posting to get links to their websites and to get exposure for their brand.
Everyone wanted to know, “would sites that accepted and wrote guest content be penalized by Google?”
Luckily, Cutts clarified his statement further by saying that Google doesn’t look down upon guest blogging in general, but that the practice had been abused by marketers merely to gain links.
In essence, guest posting is like public relations for the web. Like content marketing but specific for SEO.
You create a “story” (in this case a piece of content) and reach out to larger, authoritative sites asking if they can feature it to their readers.
Although it’s commonly used for building links for SEO purposes, it’s a really useful marketing strategy.
It’s a remarkably powerful way for smaller, lesser known businesses to quickly get exposure, credibility, and trust.
But it’s hard to pull off correctly.
You have to write content that truly deserves to be shared on bigger, more authoritative sites.
Which is why guest post services have become so popular.
There are literally hundreds of websites that offer guest blog post services – so we’ve sifted through them to present the best ones – so you get the biggest bang for your buck.
1). TheHoth.com Review
When you search for “guest posting services” on Google, TheHoth.com is one of the top results.
They’re positioning themselves as the premium guest post and blogger outreach service – boasting using 100% white-hat tactics to create and promote your content.
In addition to guest posting services, they offer a range of other marketing services to help get more traffic to your website.
It’s easy to make lofty claims so we did some research to put them to the test.
According to their website, the process starts with understanding the keywords you want to rank for and the URL that you want to promote.
They create the article for you and begin the outreach process – promising to get the article placed on a site that is related to your industry.
What’s notable about them is the customer support response times and relatively quick project turnaround times. They usually complete the entire process, from content creation to outreach within 30 days.
They do have a lot of customers—making them one of the most popular guest posting services around, but there have been reports of sites that have lost their keyword rankings in Google after using the service.
Of course, correlation is not causation so the sites may have lost their rankings for reasons having nothing to do with TheHoth.com
Still, Perrin from AuthorityHacker.com reported disappointing results after working with them. He claimed that the content was distributed on sites belonging to a private blog network (PBN), rather than authentically being placed on authority sites. PBN’s are one of the biggest SEO mistakes you can make.
The takeaway is that you should always test multiple services to validate their claims. TheHoth very well may have placed the content on real websites.
The best way to verify that is to try a small project and evaluate the results for yourself.
2). OutreachMama Review
OutreachMama also has high search engine rankings – indicating they know a thing or two about SEO.
Unlike other sites out there, they offer two main services: blogger outreach and link building.
They also have a professional team who are experienced in their fields and who handle the outreach to authority sites.
No doubt, manual, thoughtful, and custom outreach campaigns are more costly and take more time than low-quality outreach and link building.
OutreachMama charges an average of $80 per link that they build for you.
But if the links are authentically earned, on relevant, authoritative sites, the results are well worth the cost.
You’ll not only receive better SEO results, you’ll get natural, organic traffic from their readers.
So try a small project with them and see how it goes.
3). Guest-Postings.com Review
Guest-Postings.com offers their service for $22 per post.
Despite the low cost, they say that the outreach and placement is 100% manual, on relevant, authority sites.
They say that the content is unique and produced by expert authors and that the blogs that they post on are not part of blog networks.
They typically take 10-12 days to create the post and include 1-2 links per article.
If you provide your own 500+ word article, they give a $5 discount.
As with any content service, the results will vary. Some articles are of higher quality than others. But that’s to be expected when you have multiple writers, all with varying levels of expertise.
The site doesn’t have a strong, differentiating USP, so it’s worth a try, but don’t expect magical results.
4). UpWork Guest Posting Services Review
UpWork is arguably the BEST freelancing site in the world.
It is the product of the merger of Elance and Odesk, the most reputable freelancing sites at the time.
Every day, Fortune 500 companies outsource their design, software development, writing, and engineering projects to professionals on UpWork.
So if you’re looking for amazing writers, this is the place to look.
The biggest benefit of UpWork is that you can see the reviews of each freelancer.
You can either contact freelancers by searching for them individually, or you can post a project, and then evaluate the proposals from freelancers that bid on your project.
Naturally, work from the best freelancers tends to be more expensive, but that’s just how business is done.
Once you find good, reliable authors, you can continue working with them individually for long-term work.
5). FatJoe Review
I hadn’t ever heard of FatJoe, but apparently, they’ve been around for a while.
They claim to be used by dozens of agencies – placing 5000 links per month.
Anytime I hear numbers like that, my I immediately assume that they’re running their own private blog network.
(That isn’t a judgment though).
They charge $50 to $60 per link placement, depending on the Domain Authority of the sites where your link is placed.
They have a dashboard that makes it easy to place and track links.
Despite their professionalism and ease of use, some users have been disappointed to learn that their links were now manually placed on authentic sites.
They said that links were placed on inactive sites that don’t receive much traffic.
In the end, you should take it for what it’s worth… an easy to use service with tons of agency clients and affordable prices.
Just don’t expect miracles from it.
6). SERPLogic Review
SERPLogic brands itself as a high-quality SEO service, delivering real guest posts on real sites.
They even say that they’re the only legitimate guest post outreach services around.
It’s a tall claim, but we’ve done the research to see if this claim holds merit.
Like other services, they say that they work with the best writers and editors to make sure that your article is published on the most relevant, most reputable sites possible.
They are the most expensive guest posting service we’ve seen, charging upwards of $287 for a link from a mid-range site, but they do have good testimonials.
AuthorityHackers.com use and recommend them.
Of course, some past customers didn’t feel the high cost was worth it, saying that the quality of the link placement was not worth the price they paid for it.
But reviews like that are bound to happen for even the best of services.
True, there are less costly guest posting services out there, but if you have the cash to spare and are looking for a high-quality guest post service, you can try SERPLogic.
7). Fiverr Review
Fiverr is another freelance marketplace, but its claim to fame is that it charges $5 per gig.
(Nevermind the fact that the best freelancers require that you buy multiple gigs to get the highest level of quality)
Unlike UpWork, Fiverr gigs tend to be shorter engagements, are more structured, and don’t have the same level of projects.
One of the biggest problems with using Fiverr is sifting through hundreds of freelancers to finally find a reputable one.
There is a rating system where you can see the reputation of the freelancer and the number of projects they completed, but it still takes time.
I’ve used Fiverr for multiple projects, and wouldn’t look for writers there.
I’m usually looking for native US writers with expertise in my field.
They need to have impeccable grammar and be able to tell a compelling, engaging story that motivates my readers to take action.
I just haven’t been able to find that type of writer on Fiverr.
Fiverr IS great for automation type of work where you need a low-complexity task done over and over again.
Every once in awhile you’ll strike gold and find a great service provider on Fiverr, but it’s just not meant to find high-quality writers and content promoters.
8). Blog Dash Review
BlogDash has been around for the past 6 years and is an opt-in blogger community according to the site.
Once you join, you can connect with other bloggers and ask for a chance to write a post for them. The site allows members to search for other sites via keywords and categories – so you’re sure to find bloggers in your niche that you can write for.
Although the site is free to join, it does cost $49.99 to search and connect with other bloggers. Once you connect with them, you can build long-term relationships with them and collaborate on other projects together, ask for reviews, etc.
Lots of companies have been using BlogDash as part of their blogger outreach strategy because it’s a paid community and you know that you’re dealing with real site owners. You can check them out and verify that they’re legitimate.
The site boasts 100,000 members which makes it an ideal place to find other bloggers.
The downside is that unless you have a virtual assistant that can sift through the sites and contact individual blog owners, you’ll have to spend a lot of time researching.
Next to using UpWork, this is one of the most legitimate sites.
Yes, it does require manual work, but that’s how you know that you’re getting the highest level of quality.
Since you’re working directly with other blog owners, you know who you’re working with and the level of quality you’ll receive.
MyBlogGuest is run by Ann Smarty and is a great site. Similar to BlogDash, it allows you to connect directly with other blog owners.
You can either request the opportunity to post an article on someone’s site, or you can have other blog owners write an article on your site.
It’s one of the most recognizable names in the guest posting services niche.
It’s free to sign up and has grown quite a bit over the years.
While it’s currently a full-blown community, it started as a forum where blog owners could host and/or write articles for each other.
Of course, as the site grew, they added more and more features.
The site has 5 main sections: article gallery, infographics gallery, MyBlogGuest direct, email subscriptions, and user watchlist.
They also have informative articles to help bloggers write better articles, connect with other site owners, and get more traffic to their site.
Unlike most other guest post services, MyBlogGuest is a community, and with community comes relationships.
Once you build relationships with bloggers on MyBlogGuest, you can always ask them for more chances to write and collaborate.
It’s a great community and the best part is the level of feedback you receive from other writers in the community.
As with any community, be authentic, helpful, and go in with the intent to serve.
Relationships are key and MyBlogGuest allows you to build them rather easily.
Yes, it’s more time-consuming but you get the highest quality of connections that not only garner high-quality links, they can generate more traffic, email subscribers, and sales because you’ve built TRUST.
10). OrSeep.com Review
According to Upwork, OrSeep has a 90+% success rate and 4.5/5 star reviews.
They’re a digital marketing agency based in India that offers a wide range of services, from SEO, to blogging, to app development, to web design.
With such a wide range of offerings, you might be wondering how well they’d do as a guest post service.
But if you look at their reviews, half of them are from writing and guest post projects.
Their website says they focus on high-quality content. They also say that they work with any industry.
But for companies looking for EXPERT content written by writers with relevant experience, a healthy dose of skepticism is to be expected.
You don’t want to use them for highly technical articles that require industry expertise.
To place an order, you have to post a description of your project. Once they review it they’ll send you a quote.
Alternatively, you can contact them through UpWork. On average, they charge $12 to $20 per hour.
It’s not easy to go through UpWork and place a project request, so it’s best to contact them directly through their website.
There’s nothing remarkable about their service, and there are tons of other services like them. If you do work with them, it’s best to go through their website because UpWork charges 20% extra, and their prices on UpWork will most likely reflect that.
11). GroupHigh Review
GroupHigh has evolved since its founding back in 2012.
They started as a high priced guest posting service for big brands.
But since then they’ve evolved into a marketing service and software provider.
They have influenced over a million blogs, allowing you to easily search by keyword, industry, topic, location and number of followers.
You can then run a search based on your specific criteria and get the specific contact info for every blog that you want to contact.
While they don’t list their price on their website—they truly ARE a high tier service…
Past customers have reported paying $3k to $4k per year to use their service.
Obviously, that kind of pricing excludes a lot of solo blog owners from using them, so they’re better suited for large agencies and marketing departments.
You can use a site like MyBlogGuest or BlogDash and connect with other blog owners in your niche directly rather than paying for a service like GroupHigh
12). BloggerLinkUp Review
BloggerLinkUp is similar to BlogDash and MyBlogGuest, in that it allows you to connect directly with other bloggers.
The nice thing about this blogging network is that it’s free.
To make the best of it, you should offer a product to be reviewed by other bloggers, announce a contest, or pitch a guest post. Other members can do the same thing.
Every Monday, Wednesday, and Friday, BloggerLinkUp sends an email listing the requests that other members have made. You can browse through the email and contact bloggers that you want to connect with.
It’s a great idea, but there’s not much on the site to help guide you through the outreach process.
Similar to BlogDash, it’s an option to consider if you’re willing to manually sift through the guest posting opportunities and contact other blog owners yourself.
13). PostJoint Review
PostJoint calls themselves a “blogger inreach platform.”
It claims to connect bloggers and marketers together in the fastest way possible.
Marketers can find great bloggers, and bloggers can have a larger audience.
Essentially, they act as a middle-man, linking content, to marketers that are looking for that type of content.
Rather than searching and connecting to other people, the site does the job of connecting writers with marketers.
It’s an interesting idea, but unfortunately, the site is down – if you click a link for more info, it generates an error saying the page does not exist.
Wrapping Up Guest Post Reviews
If you’re a real blogger with a real message that you want to spread, you HAVE to write your own articles and manually reach out to high-quality sites in your niche that will publish your article and not only get you links but generate lots of high-quality traffic.
Because traffic is great, but traffic that converts into email subscribers and sales is the name of the game.
That’s why MyBlogGuest and BlogDash are so valuable. You can connect with real bloggers and build real relationships that turn into sales. Sure, you may have to spend time writing a really compelling article, but you shouldn’t want it any other way.
One article posted on a high-quality site could do more for your business than 10 articles on lesser known, lower quality sites.
On the other hand, if you’re strictly using guest posts as a way to get more backlinks to your site, you can try any of the services mentioned above.
If you know anything about private blog networks, be sure that they aren’t running one, or if they are, be sure that they’re being upfront about it.
Also, check if other reputable companies are using them. A review from DigitalMarketer or AuthorityHacker means that the site really is worth using.
Raza Imam is a business coach and growth consultant that helps B2B entrepreneurs execute marketing strategies that generate QUALIFIED leads – in 30 days or less. Download his free 1-page guide here to discover how…