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Determining the SEO trends is an important part in your site’s ranking. The following is a list of the SEO trends to look out for in 2019. Learn how you can implement some of these strategies for your online business to flourish.
Amazon is one of the top online retailers in the world. It also has become a useful search engine for consumers. Its search engine is so smart that it’s on par with Google and Bing. When a customer searches for a particular product, Amazon offers options, such as:
- Read online customer reviews
- Comparison shop based on price, features, and other search criteria
- Check out similar products within the same price range
Customers use the Amazon search bar rather than Google or Bing to search for specific products. They use long-tail and short-tail keywords to search for these products. Amazon optimized their search bar by optimizing keywords and item descriptions to make their website more user-friendly. This has become an important part of any online business’s strategy to increase user-friendliness in a competitive market.
Blockchain is growing in popularity due to the success of Bitcoin. If you heard of Bitcoin and other cryptocurrencies, then you’ll understand that blockchain is the technology that allows these digital transactions to take place over the internet. Blockchain technology is the most trusted type of cryptocurrency. That’s because it verifies that users are the people they say they are.
It also can tell when the same user clicks on an ad repeatedly. It reduces the potential for click fraud on your blog or website. Blockchain is set to become a major trend in 2019 due to its ability to obtain data, products, services, and information safely and accurately. SEO agencies will have to include blockchain technology services in the near future.
Content creation is still king and it’s not going to slow down anytime soon. Many businesses are seeing the benefits of content marketing. The best thing you can do for your customers is to give them quality content. It’ll give them a reason to stay on your site longer and interact with your site, improving your SEO performance.
High-quality content comes in a wide variety of forms such as expert content, long-form content, niche-specific content, and video content. By the year 2021, videos will be responsible for 80% of internet traffic. Use video as part of your new link building strategies to boost your SEO strategy. If a video is popular, it will be easily shared by your readers. Plenty of businesses have included video as part of their content marketing strategy.
Do you find yourself cringing at the thought of planning out your editorial calendar? Do you have a hard time thinking of which topics to write about? If so, you need to use preemptive SEO in the new year. This means you need to think outside of the box in terms of your blog.
Most blog posts and articles are based on trends. There are a lot of marketers who can predict the trends and jump on them quickly. This increases competition centered around the same topics. Preemptive SEO prompts you to find those trends. You never know if a topic you write will make it big.
Search Engine Speed
Some users may find themselves clicking on search results that take forever to load. Or, the results aren’t exactly what they were looking for. They click out and never use those search terms again.
Speed is an important factor for SEO in 2019. Users expect to have a fast internet experience. Search engines need to keep up with the increasing internet speeds. Faster websites tend to have higher conversation rates and reduced bounce rates.
Voice search has become one of the best SEO tools thanks in part to Alexa and Siri. People love using their smartphones and devices as electronic personal assistants. Voice search helps them find answers to common questions or find the location of a shop or business.
Businesses can employ this service by presenting information in the form of long-form answers. They also need to know how to solve these user’s common problems. Including voice search can increase value to your blog or website, if a customer is looking to an answer to a particular question. The company that can assist the customer ranks high on search engines.
Running a business is hard and so is utilizing SEO. Not only is SEO a complex subject, but it’s always changing. Businesses need to keep up with the SEO trends to get the best results. Implementing some of these trends will improve your SEO performance in the new year.
Ryan Yarbrough is a small business consultant, speaker, and the manager at Davis Financial Services, a small business consulting firm.