Incredible Silo Template That Every Business Needs For SEO
Search engine optimization is becoming more and more complex as time progresses. The bad news is that it won’t be getting any easier. If you’re new to the world of SEO, then you’re actually at somewhat of an advantage. Google’s algorithm has evolved so much over the past decade that it barely resembles what it once was.
That means you won’t need to spend months unlearning the old while memorizing the new. As for the experienced veterans, you’ll need to make some time in your schedule to come to terms with reality: what you used to know isn’t always going to work.
But there is still one SEO strategy that hasn’t been pushed to the side by numerous algorithm changes. One strategy that is just as relevant and powerful today as it was years ago. That tactic is known as “siloing”.
Siloing is beneficial for directing the right traffic to the landing page vs. homepage. When you build your categorical level SEO out with landing pages and Silo’s then you rank and convert more effective.
Siloing is a beneficial practice for many different reasons. Not only does it directly improve your Seo efforts, but it also assists with maintaining editorial calendars for regularly publishing content. And it also greatly improves the User Experience(UX) of each person who visits your website. It’s an all-around great idea and one that you need to be implemented if you aren’t already.
How A Website Silo Works
A silo document is actually rather simple. In its most basic level, it is only a spreadsheet where you record specific information about pages on your website. The complexity of the spreadsheet will vary according to the type of information you are recording. If you are only recording information for SEO purposes, then you can do so in as little as four columns.
Column 1: Location. This, in conjunction with a numbering system, lets you quickly identify the location of a web page. If page 1.0 is a category page, then pages 1.1 – 1.9 are pages nested within that category page. Using this numerical nesting system is an important part of the silo process.
Column 2: Page Type. Each page of your website will have its own page type. These types will vary according to the overall theme of your site. For example, an e-commerce website will have product detail and product category page types. A blog, on the other hand, might have posts, categories, and tag page types. It all depends on the nature of the site.
Column 3: Page Name. You can derive the page name using one of two methods. First, it could be the name of the page listed in your CMS. Second, it could be a listing of the topic of the page. In either scenario, the page name needs to clearly detail what the page is all about.
Column 4: Keyword. Every page should have at least a single target keyword. Most will have more than that. This is the column where you record what the first keyword is. If you have more than one, then you will need to create additional columns like “Keyword 2”, “Keyword 3”, etc.
The use of a silo document, even one as simple as this, will have far-reaching benefits. The most obvious example is that helps clearly plan, organize, and communicate your keywords used on each page of your website. This is particularly beneficial if you have multiple professionals working on the site and they all need to be kept up to date with keyword information.
A single silo document can be shared with a large team instantly as it is updated via the cloud. Google Docs is a free service that can be used to easily create, share, and collaborate on such a document with all involved parties. It doesn’t require creating multiple copies of the document and thus saves a bit of time.
How Can You Use This Document To Boost Your SEO?
Of course, you want to be able to directly benefit your SEO campaign with this document. The communication of the keyword is nice, but a silo document can do a lot more than that. More SEO-specific columns can be added to the document to allow for sharing and referencing more detailed information for each page. Here are a few examples.
Column 5: Title Tag.
Column 6: Meta Description.
One of the greatest SEO uses of the silo document is creating a powerful cross-linking reference. Cross-linking tactics are used to send signals to Google regarding what your page should rank for. You accomplish this by linking to one page of your website from another page in your site.
Consider a blog page on Contenthow.com and on that blog, the writer speaks about different types of marketing posts to make on Facebook. If they already have a page with content related to that subject, then they could create a hyperlink in the text of the page that links to the related content. They have thus created a cross-link.
You should already have some cross-linking in place which is evident in column 1 of the spreadsheet. This is where the numbering system comes into play. Every page that ends in “.0”, such as page 1.0, 2.0, 3.0, 4.0, etc. would be cross-linked to the 0 page, which is the home page. Pages like 1.1, 1.2, and 1.3 would all be cross-linked to the 1 page. The same goes for 2.1, 2.2, and 2.3 for the 2 page.
Many online tools, including CMS and shopping cart systems, make it easy to create silo pages by naturally creating categories, tags, and page numbers for your pages. One great example of this is WordPress, which does a lot of the work of siloing your website for you.
Website Silos Improve The UX
We’ve seen how it helps organization, planning, communication, and marketing, but it also improves the user experience(UX) in some unique ways. That’s good news because what’s good for the UX is good for SEO and is generally good for business.
Siloing a website creates an organizational structure that feels natural and intuitive. It’s an easy way to overcome a problem that haunts many website owners: poor site navigation. Visitors can move through your pages quickly and easily. That also means they can move through your sales funnel quickly and easily. And the cherry on top is that Google likes these intuitive organizational systems as well.
You’ve probably experienced a silo hierarchy in the past when viewing an e-commerce store. Product types are often listed under a broader product category. For example, they may include “running shoes” and “running shorts” under the category page “men’s running clothes”. Not only is this easy for humans to navigate, but search engines prefer it as well.
A Silo Works As An Editorial Calendar
One final benefit of the silo is how it functions as an editorial calendar. All you need to do is add a couple of extra columns to the silo document.
Column 7: Published.
Column 8: Writer.
With these two columns, you can now track and share who is writing specific page content and when it needs to be published. As you learn more about the silo method, your original spreadsheet will undoubtedly become more complex. That’s actually a good sign. It means that you’re able to track as much relevant information about your pages as possible.
Even More Uses
The silo is such an amazing tool for so many reasons. One bonus benefit is that you can record specific notes about each page of your website. The document is alive, evolving, and changing with your website. The fact that it can be instantly shared with others only makes it better.
Below you’ll find a very helpful silo template. Download it now and take it for a spin. Let us know how you’ve used it and what benefits it has presented.
Will is the Executive Managing Editor at Feedster. Will and his team from Content HOW work with venture capital, marketing co-ops, and companies to attract and gain qualified leads.
His primary focus on developing a sales funnel for a company and finding out of the box / growth hacking style ways to convert and drive traffic.