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Headquartered in Irvine, California, Combatant Gentlemen, also known as Combat Gent, is one of the world’s first companies to offer tailor-made suits and design services online, combining the best of a personal shopping experience and modern technology. Along with suits, the company also produces complementary products including shirts, denim, outerwear, chinos, footwear, and accessories, including belts, ties, and luggage. Investors include CEO of Zappos, Tony Hsieh, and Greycroft Partners, and Forbes named the company one of “America’s Most Promising Companies” and it has also been called “the Warby Parker of Suits” by Inc. Magazine. Combat Gent has experienced much success with revenues growing from $673,000 in 2012 to over $10 million in 2017.
Combatant Gentlemen Origins
The company was founded in 2012 by Vishaal Melwani, a graduate of the University of California, Irvine who grew up surrounded by fashion’s influence. Melwani’s grandfather was a Master Tailor and his parents owned and operated Versace Boutiques on the West Coast. The idea for the company was born after Melwani visited a group of friends in New York City, and he realized that whenever any of them wanted to dress up for an evening on the town, they would often borrow clothes from one another since they could not readily afford expensive suits and dress clothes. Along with his cousin, Mo, and friend, Scott Raio, Melwani has grown Combat Gent into a company that specializes in providing a luxe suit-buying experience based in technology all while maintaining affordable prices.
Combatant Gentlemen‘s origins and commitment to quality and value harmonize with the company’s pricing strategy and manufacturing methods. The company achieves this by taking ownership of the entire suit manufacturing lifecycle, sourcing raw materials from its own cotton fields in India and a sheep farm in Italy. This innovative approach enables the company to forgo the traditional retail markups and extravagant prices often seen in high-end fashion houses, with an average production cost of $24-$37 per suit. The company passes these savings on to the customer: prices start at $160 and custom-made suits begin at $240.
Innovating Tailor Made Suits
The company’s quality suits at bargain prices appeal to the Combat Gent’s target demographic: Millennial males with a success-oriented mindset who may be just entering the workforce and who appreciate the value of a well-made suit but cannot afford a luxury brand. In the past, these buyers would have had minimal options for an affordable suit, but Combat Gent expands their options.
Online customers enjoy a vast array of options and a high level of personalization. They are able to select their fit, size, and one of 18 fabric choices. Those who opt for a made-to-order suit can schedule an appointment with a tailor to select fabrics, linings, pockets, buttons, and even pocket squares. To deliver its finely tailored suits, the company utilizes a proprietary method of determining the right fit using the customer’s height, weight, neck size, and waist measurement. This approach has resulted in 96 percent of buyers finding a perfect fit; the majority of buyers require minimal additional tailoring
For customers desiring a more exclusive experience, Combatant Gentlemen partnered with world-renowned Italian tailor, Alberto Caruso for The Summit Collection. This collection features suits made in Italy with fabric from one of the country’s oldest mills. Those who thought they would never be able to afford an Italian suit can now do so at a more reasonable price point.
Combat Gents suits feature a slim, modern style, which appeals to a younger demographic and competes against high-fashion designers such as Tom Ford, Calvin Klein, and Hugo Boss. The company recently joined forces with LiveNinja, a video chat service, to offer real-time, online consultations with customers and stylists. For more information, visit the company’s official website at www.combatgent.com
Lindsay Shearer is a Global SEO Expert, Author & Speaker. She travels all over the world coaching brands and businesses on SEO, Online Marketing, Venture Capital & Angel Investing and helping brands grow tremendously. You can check out more about her at https://lindsayshearer.com, and https://marketingfunnelbreakdown.com. Lindsay & Will Robins Co-host a Podcast called Marketing Funnel Breakdown that talks about everything SEO & Online Marketing.