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Every beginning can be difficult. If you own a small startup or you just want to start a business all by yourself, you definitely know what I’m talking about. In the society that we live in today, a company, no matter how big or small it is, can’t survive if they don’t use the right marketing strategy. To be able to plan one such marketing strategy, you usually need a ton of money and preparation. Or do you?
Believe it or not, there are numerous ways through which you can get noticed when you’re just starting out as a small business. In this article, we’ll list a few ways that can help market your brand when your budget is low.
We’ll start out with the most obvious solution. Most people nowadays spend a big part of their time scrolling through their social media timelines; it would be a shame if your product or service wouldn’t be in one of the posts on those timelines. You need to find a way to make people aware of your existence, and given the fact that people are so occupied to always be on their phones, social media is the perfect entrance.
As you’re just starting out, you don’t need to invest money in these social media accounts. You can get your regular Facebook and Instagram, create some business profiles and start posting about who you are and what you do, be as active as possible on these platforms, and people will hear about you eventually.
But later, when you have a decent number of people who are aware of your brand’s existence, you can start throwing in some money for advertising on social media.
This method goes hand in hand with the one mentioned above. The difference is that this time, you’ll have to spend some money. But don’t worry! The price that you’ll pay for an influencer’s services, is considerably small for the number of people that could become your potential customers.
All you have to do is to find the right influencer – a person on social media who has a big number of followers and is willing to promote your product or service for a moderate amount of money. People tend to trust an individual on social media who has a big number of followers, and will definitely check out the products that the influencer is promoting.
Giveaways and Contests
People will always be more interested in a certain thing if they can get something free out of it. So one thing that you could do in order to draw the attention of people, is to organize a giveaway. One such activity on social media has the potential of bringing a lot of new customers on your website. What you have to do is to establish a goal of your social media competition, to find the right prize that would be appealing to the contestants and then start creating buzz around the event. The money that you invested in buying the prize that you’re going to give away, will definitely be worth it if you know how to keep the potential customers close after the end of the contest.
Another thing that you can do, is to sign up for a competition between startups. Winning one such competition could bring you a ton of benefits, including funds, validation from the market and of course, a lot of exposure. All you have to do is to sign up, and then make people believe in the products or services that you’re selling as much as you do. If you find the right way to get votes from people, because that’s how these competitions usually work, you’re on the right track towards succeeding with your startup.
It’s difficult when you’re just starting out with your brand, as it is with any new thing in one’s life. Most people who have just started walking the path towards success, barely have any money for marketing. The thing is that marketing was always very important for a brand owner, but in recent years has become something crucial. In the extremely crowded market that we have today, a business without a good marketing plan, can barely survive. Luckily, it has been proven that you don’t need to spend thousands and thousands of dollars on marketing. All you need to do is to have patience and to strongly believe in what you’re trying to sell to people.
Ryan Yarbrough is a small business consultant, speaker, and the manager at Davis Financial Services, a small business consulting firm.