Online content is a big thing right now. Whether it’s content that is designed to inform, content that is designed to sell, or content that is simply designed to get your attention, there’s no avoiding it or choosing not to produce it when you’re a business owner.
But with so much of it available to online users, much of it, users choose not to see: it is habitual to scroll quickly past an ad that shows up in the middle of the article you are reading, and it is often instinctual to simply press the X in the corner of a pop up screen.
This means that despite the fact that there is a lot of online content and that it could be used to deliver a great deal of information, much of the time it is getting skipped, briefly perused, or worst yet, simply exited into the internet abyss. And this also means that in order for yours to become some of the small amount of content that is seen, it has to be the best quality.
And that comes from the professionals.
Considering Professional Content Writers
If you are reading this as a business owner, trying to have your business, your ads, and your sales be that small slice of online content that users read, you may be saying to yourself, “yeah, but I’ve got this. I post consistently on my blog.”
Maybe you do, but your forte is running a business. Your strength is in being business savvy and generating income through your online sales. Not in content writing.
Imagine how much more your business could grow, how your sales would increase, and how your revenue would multiply if you did what you are good at – running a business – and had someone else do what they’re good at – writing your content.
Yes, it’s true: there is such a thing as professional content writers who could write your online content for you, and just hand it over to you in its completed form to publish on your website. They are skilled at their job, create quality work, and work efficiently to bring you what your business needs.
Crafting the Best
And the best part? They create content that gets seen. Professional content writers are called professionals for a reason: their content is in that little slice of online material that is read, and that elicits a call to action from the reader. That person who just read it is your next customer, who is coming to you for your professional business service, after reading the professionally crafted content. See what is happening here?
When we each focus on our strengths, do the thing that we are good at, and be the innate professional in our field, good things happen; results come, success arrives, goals are met. But when you try to be a professional in an area outside of your expertise, the outcome just isn’t the same. The outcome instead is just a sea of words that gets mixed into the already deep sea of content, that nobody has or maybe never will, read.
Consumers come online to visit your business, and call on you as an expert, and now you should do the same: it’s time to call in the professionals.
Ryan Yarbrough is a small business consultant, speaker, and the manager at Davis Financial Services, a small business consulting firm.