Following your passion of writing and going down the path of becoming a blogger can be confusing and overwhelming at times. Although it may seem easy, there are a few steps to follow if you want to get recognized for your work. So what is the secret to attracting a large number of readers?
There is no question that blogging is a widely used and powerful tool that can change people’s lives. However, to achieve that kind of success, one must create unique content that will differentiate from the rest.
You won’t become a popular blogger overnight. You need to be prepared for the mistakes you will make in the beginning and the work you need to put in to create interesting and informative content.
Nevertheless, there is no need to worry, just consider the following tips before you post your first article.
What Makes You Tick?
First of all, consider the topics you are interested in. The blog you want to start needs to have a clear purpose or it will get lost in the sea of other uninteresting material. You see, writing is a mirror of your personality and the vibe you are sending out into the world. Therefore, define your interests and areas of expertise, as well as the content that will attract the readers.
Use whatever defines you as a unique individual to target a larger audience and brands for further promotion of the blog. This way, you will be able to create enough content with some substance to will ensure that you keep posting regularly, even during a creative dry spell.
Beginning are Always Tough
Read, read, and then read some more! It is not enough to write what you know without some proof to support your work. The language should have an interesting flow that lures the public in, while enlightening them with valuable facts.
This especially goes for writers who are not native English speakers, as nothing can throw off the first time visitors as a poorly written text. Even the natives can make some basic mistakes that can cause them to lose their followers.
Reach Out & Use Social Media
Make the most of social media by sharing your work on popular platforms like Facebook, Twitter, Google +, LinkedIn, Reddit, and other sites for guest blogging. No matter how small you are, if you have an original niche, people will re-share it, until eventually brands begin to notice your work.
From there on, you will get amazing opportunities to represent a certain brand and promote their products. Keep in mind that they need bloggers as much as bloggers need them to reach out to the audience and establish their offerings as number one on the market.
Use different types of media to enhance your content
Apart from using social media for blogging promotion, another beneficial marketing tool and a type of content that allows for a more personal interaction with people is vlogging. Creating a vlog channel on YouTube can help attract viewers that will later read the content on your blog, once they see your personal side. If you have a way with words, it won’t be hard for you to get in front of the camera and spill your thoughts on a variety of creative subjects.
On the other hand, using this type of media can save you a lot money and effort in terms of building your personal brand, and is also a great way to keep uploading content if you don’t have time to write. Your vlog can later be easily transcribed and transformed into useful blog content for all the interested parties to further explore.
Once you develop a cooperation with brands, there will be a few things to remember. Your increasing popularity should never lower the level of communication that has gotten you to this point. The manner in which you write and converse with readers should never change. Keep being you and respect the people who find your expertise refreshing.
Also, don’t forget about a little thing called SEO. A big part of it is focused on implementing keywords relevant to the subject matter in your posts, and using semantic variations of your main keywords. Those words are often incorporated in the title and the body matter. That way, your website can rank high on Google, as there are numerous links leading to your page.
Don’t try too hard – nobody likes annoying pushers. Desperation is repelling, so relax and go with the flow. If you enjoy writing and the creative process, so will the audience. Stay engaged and keep on engaging others by following the trends and market events.
Being your own boss while doing the job you like is the most satisfying thing there is. By combining your knowledge, passion, and hard work, you can secure your future and live comfortably. However, the road to success demands that you stay informed, productive, and respectful of others. Discover your interests, share them with the world, and accept every negative comment as you would the praise.
Ivan Dimitrijevic is a seasoned blogger with years of experience. His skill sets include Social Media and Content Marketing and blogging on a variety of topics. He is the founder of MyCity Web and has had many articles published on serious blogs over the years on topics ranging from Digital Marketing, Business to Home, Health & Lifestyle.