If you are ambitions, smart, and resourceful, then it is not too uncommon to decide on starting your own company. However, it is also possible for you to fail to grasp just how much ins and outs this process has, and just how intimidating it can be. There are so many elements and aspects you need to take into account, and there will be a constant and overwhelming fear, in the form of an inner voice saying – “what if I am completely wrong about this?”
Well, if that is the case, then you need to sit down, and start writing down your entire strategy. Basically, you should create a start-up checklist and put down all of the essentials there, in order to grasp the scope of this attempt. Here are some of the things you should do before you open up.
Do market research and analysis
Before you make any serious investment, it is imperative that you investigate the validity of your business idea. Basically, to check if the idea is viable, you need to do market research and analysis, and check for the following things:
- Examine the market industry
Basically, you need to check if the idea you want to realize is sustainable and to see if the demand for your product is unmet or if the market is saturated.
- Analyse your competition
You need to see some of the most influential companies in that same business. You should see what they are going right, and to see which customer demands they are failing to answer. You need to ascertain if you are able to compete with them and determine your competitive advantage.
- Research your target market
For your idea to be viable, you need to know where to market it, or in other words, where the majority of your target audience is located. You should also ask your friends and family for their honest opinion and if they would buy your product.
Test your idea using crowd funding platforms
You can test just how your idea is viable, and get enough funds to realize it, by relying on crowd funding platforms. All you need to do is create a prototype of your product and tell the audience the required milestone you need to reach in order to fully realize your idea. Those who fund your idea purchase the product in advance, and if you don’t reach the milestone, their money is returned to them.
It is good because it allows you to get the capital for starting your business, and for measuring its probability to succeed. However, you cannot have a quality assessment of your idea by simply putting up your project on a crowdfunding platform, as it still needs to be noticed by a large number of people to truly know whether it is something that the market wants or needs. In other words, you will need to advertise your crowdfunding campaign as well.
Write a business plan
A business plan is a crucial document for a business start-up as it contains all of the relevant information as well as your prospects for success. The first part of the business plan consist of an executive summary of your business, like what you are going to offer, and what are your success factors. Then, you will have to include the previously mentioned market analysis and target customer profiles, as well as an analysis of your competition.
Additionally, you should include the operation plan, financial plan, and risk analysis. This will give you an amazing overview of just how viable your business idea is.
Choose a name for your company
This may seem like the least important part from a business perspective, but today, a company name plays an important role. So, to choose a name for your future company, you need to use an online tool that checks the availability. You need to select the name that is original, and not similar to the already existing names. Also, it would be good to choose a word that is niche relevant to your line of work, not something random or abstract.
It is vital that you do not pick a name that is in any way offensive, and to get permission if you want to include “sensitive words” into your company’s name. Lastly, do not pick a name that can be associated with the government official body, or a local authority, or with, for example, a Royal family name. Once you find a name that is available, you need to register it so that nobody else can use it.
Be on the lookout for potential allies
Finally, you are going to need to partner up with other companies that can help you achieve your goals. Basically, there can be a lot of future work that is related to marketing or maintaining an online presence, which is usually outsourced. Depending on the nature of your work, there will be other companies which can make good business partners, as there is a certain amount of synergy between the two business domains. Also, it is possible to find an additional workforce online if your type of work permits such arrangements, which can be beneficial for finding competent people at a lower price.
This is just a short overview of course, as there are a lot more things you need to consider in-depth when you decide to undergo such a challenging endeavour. Hopefully, your idea will come to life, and you will be able to stay in business for years to come.
Ivan Dimitrijevic is a seasoned blogger with years of experience. His skill sets include Social Media and Content Marketing and blogging on a variety of topics. He is the founder of MyCity Web and has had many articles published on serious blogs over the years on topics ranging from Digital Marketing, Business to Home, Health & Lifestyle.