Social Media Marketing: How Is B2B Different From B2C?

Social media networks such as Facebook, Twitter, Instagram, etc. were first introduced as a platform for people to meet and socialize online. Over time, businesses realized social media’s potential, and began to use them as a marketing tool. B2C were early adopters of this trend, but B2B are yet to fully explore SM’s reach. If … Continue reading Social Media Marketing: How Is B2B Different From B2C?