Social Media Marketing: How Is B2B Different From B2C?

Social media networks such as Facebook, Twitter, Instagram, etc. were first introduced as a platform for people to meet and socialize online. Over time, businesses realized social media’s potential, and began to use them as a marketing tool. B2C were early adopters of this trend, but B2B are yet to fully explore SM’s reach. If the whole idea of using social media is to create awareness or reach out to prospective customers, then why do B2C and B2B companies have a totally different outlook towards social media marketing. Both business entities have similar goals, so what’s the difference? Do marketers … Continue reading Social Media Marketing: How Is B2B Different From B2C?