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As an entrepreneur, you’ve probably heard and read about nearly everything available on the Internet about various marketing methodologies. Some of you may have learned about the importance of social media to business and enthusiastically jumped in with dollar signs in your eyes. A large percentage of you who experienced that most likely barely touch social media any more if at all.
We entrepreneurs (including those who own and operate an SMB) just don’t have time to learn the ins-and-outs of social media marketing. And while savvy influencers make interacting on social media look easy, the truth is, some of us aren’t cut out for it, for whatever reason. There isn’t anything wrong with that either.
However, it remains a cold hard fact that sooner or later you’re going to have to implement an ongoing, well-strategized social media marketing campaign. Here are a few reasons why:
- Easy competitor research
- Instant consumer feedback
- Increased public reviews
- Easily connect and stay engaged with others in your field
- Healthier customer service
- Benefit from search engine rankings
- Easy consumer research
- Increased brand awareness
Why YouTube Will Be More Important in 2019
Looking over the above list, YouTube as a social media platform covers every point. In addition to that, according to Business Insider Singapore, YouTube has approximately 1.8 billion active users (that means the people who are actually logging in) who visit the video-sharing site monthly. YouTube now has more users than Gmail, making it Google’s most popular online service. It won’t be long before YouTube surpasses Facebook which has just over two billion users.
And as for Facebook, CEO Mark Zuckerberg announced earlier this year that Facebook “is beginning a year-long overhaul of its products to promote meaningful personal connections, starting with a major change to the news feed.” This “overhaul” will place emphasis on posts by friends, family, and groups while reining in the visibility of unpaid content posted by businesses and publishers.
YouTube Will Continue to Offer More in 2019
The most beneficial attribute of YouTube is that it is absolutely free to post any sort of video you want as long as it coincides with the community guidelines. Furthermore, YouTube provides numerous editing, analytics, and marketing tools built right into the site, and they’re absolutely free as well.
For example, if you were to make a promotional video for your website but didn’t want anyone other than those who visited your site to view it, you can choose to mark it “unlisted.” As of now, no other video sharing site or social media site offers what YouTube offers. Here are a few other neat things YouTube offers free of charge not offered anywhere else:
- YouTube live streaming option allows you to engage with your follower in real time
- Create and upload 360o (virtual reality) videos to create lasting impressions
- Create a weekly or monthly YouTube series that keeps your audience captivated
- Profit from your videos if you get a lot of views
- Create how-to videos and include a link in the video description to your website or blog
Of course, there is more you can do to market yourself and attract followers on YouTube. You can even hire services that pay people to view and like your videos. Imagine seeing your video has crossed the 100K views threshold on YouTube in just under a few months.
On a more controversial level, a few of the biggest social media giants in the game are falling victim to scandal after scandal. For example, Facebook and Twitter somehow got tangled up in election meddling and not dealing with cyberbullying and other harassment issues. Additionally, Snapchat was among those in hot water for not tackling harassment soon enough.
If that isn’t enough, Instagram is outperforming Facebook. The crazy thing is, Facebook owns Instagram. And some experts say that ultimately Facebook may not be able to survive without the other.
Ryan Yarbrough is a small business consultant, speaker, and the manager at Davis Financial Services, a small business consulting firm.