Sustainability in Automotive Industry

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Being ecologically aware is more than just picking our trash on the street. As our planet is under more threat than we are aware of, trying to be sustainable has to be taken to a whole new level, with all parts of the society taking part and being active. When talking about sustainability, it seems that everyone keeps forwarding the hot potato to someone else – small companies, big corporations and individuals keep blaming each other and nobody gets any work done. It looks as if all of them wish to make a difference, but always somehow manage to throw the baby out with the bath water. Now, it is time for change and to apply the sustainability principle in all areas of our live, starting with the automotive industry.

The Basics – Sustainability 101

If our job is to make the planet just a little bit better, we have to get our hands dirty. Sustainability involves a lot of hard work and nobody should expect results without getting their share of work. But the problem is that not everyone knows what sustainability really is and how it works. Therefore, before embarking on a journey towards a sustainable society, we should understand how to reduce the negative effects of human activities, reach eco-friendliness, promote recycling, and so on.

In general terms, sustainability involves three important aspects of our lives – environmental, social and economic – and connects them into a whole. Only by intersecting these so-called pillars of sustainability can we achieve viable and long-term success. Luckily, over the past decade or two, a number of things have actually changed concerning sustainability and people are becoming more and more aware of its advantages.

Sustainability on the Road

Why is sustainability so important in the automotive industry? The answer is simple: because it is one of the biggest pollutants in the world. This industry is not just about manufacturing cars, but it includes all stages needed to get a single car running – from designing and development, to producing, marketing and selling it. Just imagine first the number of people working in each of these stages and then all the people driving cars, trucks, vans and other vehicles – can you picture the overall pollution? Probably not.

A 2013 study shows that this industry is basically unsustainable on all three pillars of sustainability, but there is something that can still be done. Since automotive industry is the most important economic sector all around the world, making a change here will have a huge impact on sustainability everywhere. One of the ideas to achieve so are electric cars, while the other is recycling, and everyone can pitch in.

electric cars

New Is Always Better – or Is It?

Recycling car tyres does not mean throwing them onto a pile and creating a tyre fire, but something a little bit more sophisticated than that. Tyres that are no longer used can be repurposed and, with a little bit of imagination, turned into a coffee table, a swing or even a tyre wall, but there is another thing that is even better – turning them into new tyres or sustainable asphalt!

This way, no tyre is ever wasted and experts from Tyre Right state that recycled rubber is no less durable than the new one. And average users do not know whether their tyres are made from new or recycled rubber, but will be quite pleased when they learn that the price of a recycled tyre is lower and that they help save the environment. When it comes to rubberized asphalt, things are quite straightforward, too – more recycled tyres mean more paving material. And the professionals say that this material is much more endurable, safer and cheaper than its traditional counterparts.

Keep On Being Sustainable

As mentioned before, sustainability is not easy and cannot be accomplished in a day. However, since its effects are becoming increasingly visible, it is easy to assume that more people and companies in the automotive industry are going to get involved in it soon.

Marcus Jensen is an IT professional. He is an Editor-in-Chief of Technivorz blog, and writes about technology, business and marketing.

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