There’s a lot that goes into good poster design, although not a lot of people seem to understand how much it really takes. It does have that arts and crafts feel to it, but poster design is a science onto itself. It’s a big part of marketing for many, ranging from individuals and groups to even big companies who still understand the power of the poster on the wall in a public place. To create a good poster design that can draw people in, here are 10 important tips to go by.
Start with Good Ideas
It’s good to be creative and be filled with ideas because the concept is the foundation of what will become the finished product. Therefore, you have to build a good foundation in order for the rest of it to stand strong. By starting with an idea that’s already good to begin with, you’ll have something you can wrap your head around easily, rather than a bad idea that you have to justify and bend around to make it work.
All Information Should be Readable
This is a poster, not an abstract art piece. It still has to relay a good bit of information to audiences, so you have to make sure that you can put text on it. If it’s dark, make the text light, and vice versa. Also, have the text in colors that stand out without clashing with the rest of the colors on the poster, making it readable without making it tacky.
Make Good Use of Colors
Taking from the last tip, you have to make sure that the colors don’t clash. The overall look of the poster is such that a person should be able to tell its main color from far away. Then when that person gets closer, he can see the details of the poster. It should be both harmonious within itself and still be eye-catching from even far away.
Create Point of Focus
All elements of the poster must work in harmony. A great way to accomplish this is to have them all point towards a single focus. Perhaps it’s a person, an animal, an object, or a logo. Whatever it is, make sure that everything in the poster draws eyes towards that central element, and that should say everything about the poster as a whole.
Typography is Your Best Friend
As mentioned, the poster contains a good bit of text for relaying information like the date and venue for an event, a public service announcement, or so on. Typography isn’t just about making it readable, but also making it match the rest of the poster. If you use the wrong typeface, it can look tacky and distracting, the latter of which is not the right way to create a point of focus.
Call-to-Action is Important
Most of the time, a poster is made to convince people to do something like attend an event, heed a warning, or remember a message. To hit home that purpose, create a call-to-action that talks directly to the person and makes him/her think about what you’re telling him/her to do. It need not overtake everything else on the poster, but at least make it pronounced enough to be noticed virtually immediately.
Be Consistent with Details
There’s nothing worse about a poster, or anything else in that matter, than it saying one thing, and then another thing. The information in the poster must be made consistent; they must compliment each other and not contrast at all. You must avoid confusion with the poster, so have other people proof whatever you’re about to put on the poster so you can be sure that everything is consistent with each other.
The human brain is attracted to symmetrical shapes and patterns, so take that face into advantage by having symmetry in your poster. A well-designed poster has symmetry somewhere on it that draws people to it like eye candy. If you’re able to make the background and the text symmetrical, that could do well in attracting viewers.
Balance Type and Images
Of course, with both type and images in one poster, balance must be achieved with all visual elements. When something is off in the poster, whatever it may be, it can become distracting and take away from the main purpose of the poster itself. Therefore, it would be good to get second opinions from other people to see if they think it’s balanced as well.
Of course, this is the most important factor of them all. If you’re not having fun making the poster, it’s going to show on the finished product. People who are having fun create great work, so be sure to not let the seriousness of the endeavor get to you too much. Let it be a ball to work with so the finished product will reflect that joy as well.
Perhaps some may think that these tips are a bit vague and too broad, but that’s how it is when involving anything creative. It’s all up to the designers themselves to figure out what their optimal process is, but these tips are indeed some of the more commonly attributed factors that make for a good poster design. Practice and persistence takes care of the rest, and you’ll soon find yourself enjoying that process and churning out impressive designs.