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A growing number of people trust online reviews from regular folks and experts who are not affiliated with the product they are reviewing.
You have probably read many reviews over the years and may have even written some. Well, this is a skill, and writing reviews can bring in some additional revenue if done correctly. The key is to take the right steps to create your product review business.
To write professionally, you need to perfect some skills. Online readers know the difference between a good writer and one who hasn’t taken the time to learn a few things about writing a product review.
For one, it is important that you research the product you are reviewing. The things you want to pay attention to are the attributes of the product and any competitors it may have. Having this information can help you write a review that people can rely on. Try to ensure that your writing does not include promotional material from the product because readers may sense that and may stop reading your review. Readers want to read a professional review based on real-life experience.
Learn From Others
It would be beneficial to read a couple of successful reviews that others have found useful. You will find a number of product review sites like Shifu, where you can learn a few tricks of the trade. Now, you should not copy the articles on these sites, but it’s okay to learn something to create your own product reviews.
Be sure to pay attention to the comments written about the reviews you read, and take note of the questions online readers post so that you get a feel for the kind of information online users are interested in. Then, you can make sure that your reviews cover the most frequently asked questions.
Write for Others
You should also think about writing a few reviews and submitting them to review sites. Of course, the first thing you need to do is check out the writing guidelines before attempting to submit your work because each review site has their own rules. It is okay if you get rejected a few times because the point is to learn where your weakness are so that you can work on them.
After polishing your work, you will likely get published somewhere, which is great. You are going to use this to build up your online reputation, and you may end up gaining some fans who will follow you to your product or service review site. Try to get published on a few sites so that you get a feel for the ways you can approach your product or service reviews.
Hopefully, some of these points prepare you to be a helpful reviewer, which should be seen when you finally launch your online review site. Be sure to have your business plan ready by the time you are ready to start, and consider the format.
Writing is definitely the most popular option, but it may be a good idea to consider producing videos of your reviews as well if you are willing. Keep in mind that building a successful review site is going to take some time, so try to exercise patience when you get started. Remember, getting this right will not only get you paid; you may also get free products to review, which is always good.
Ryan Yarbrough is a small business consultant, speaker, and the manager at Davis Financial Services, a small business consulting firm.