Marketing

How To Improve Your A/B Testing

Mastering the process of A/B testing is a necessary part of attaining success as a modern marketer, but it’s much easier said than done. Comparing two different webpages, email campaigns, products, or landing pages to one another is never a breeze, but if your company can’t determine what works and what doesn’t before rolling something […]

Business

How To Safeguard Your Best Employees

If you are content with your employees, then you want to keep them with you for as long as possible. Of course, if they also have a reputation for being a valued member of your team, then others may attempt to persuade them to leave you and go elsewhere. The prospect of headhunting is very […]