As a businessperson, knowing how to communicate with your employees and clients is a necessity. Communication simply entails sending a message to a receiver and waiting for a response where necessary. The message must communicate a feeling, need or thought. There must be a convenient channel to connect the sender and the receiver. Effective communication is necessary for the … [Read more...] about The Importance of Communication in Marketing
Marketing and design overlap in a number of ways. If you have a penchant for design and marketing as well, there are a number of jobs that you can take in the marketing and communications industry. The modern age of marketing is holistic. The more levers that you can pull, the better off you are. Combining the formerly segmented disciplines of marketing, communications and … [Read more...] about Awesome Marketing and Communication Jobs for Design Lovers
Public relations are essential for any business today. In a world where news can travel fast, companies need to get out in front on news and put the right spin on it to protect their brand. However, behind the scenes are the PR pros. So what exactly do they do? Press Releases Much of the time, a PR person will create press releases. These are pieces of content, usually in … [Read more...] about What Does a Public Relations Professional Do?
You have always known that your place was in some type of position where you would be responsible for representing the interests of a company to an audience. Either you would be busy at work designing creative ads to improve sales volume, or you would be designing the next press release that would take the business community by surprise with the direction a company was … [Read more...] about Should You Major in Advertising or Public Relations
Thanks to modernization of how the public connects to public entities and happenings, such as through smart devices and social media, public relations is a field that has absolutely exploded over recent years. PR is no longer a matter of catching glimpses of happenings on the nightly news if you happen to be home; no, it’s now a 24/7 industry from almost unlimited connectivity. … [Read more...] about 12 Things That Make a Great PR Leader