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Benefits of Professional Video Production for Your Business

In the same way everyone thinks that they’re a good writer until they try to sit down and write the “About Us” page for their website, being able to produce professional-quality video recordings isn’t as easy as it looks. You only have to make the first attempt at a YouTube video to realize that it’s not simple and quick to do as it originally seemed.

That’s why there are many benefits to having a professional video production company produce for you instead of trying to manage it yourself. Here are just a few of these benefits to give you some ideas.

Sound Stage

Do you have a place to record that’s soundproofed and doesn’t have a discernable echo that will mess up your audio recording? Is there a green screen background to add different backgrounds with a presentation done in the foreground? Or are you stuck with whatever is in the background of where the camera is pointing?

Whether you need Chicago video production or help in any other city in the U.S., the difference between a professional sound stage setup and an ad hoc arrangement that’s been hastily put together is very noticeable in the finished product. Unless you’re “doing video” as a hobby, you need your video content to look the part.

Video & Sound Equipment

Trying to take a promotional, training, or conference video with a GoPro isn’t happening. There’s no zoom facility and the fish-eye effect will be very evident. You can move up to a Canon with a Rode microphone attached at the top sitting on a tripod but unless you’re okay with a single camera angle for the entire video clip or audio picked up from a distance, it won’t sound the best.

A professional video production has a crew so your lapel mic is working wirelessly and you have multiple cameras to catch different angles to mix up the video editing. The result is a sound that’s just right. Without a quality team, your output is slowed down and less impressive.

Video & Sound Editing

High-end video editing software from Adobe or Sony is expensive and difficult to learn quickly. With pro editing tools, your audio streams can sound without the “umms” and “aahs” of nervousness, unexpected pops on the soundtrack, and annoying noises such as trains going past. This kind of editing no doubt takes skill since you must take the audio stream and properly sync it with the video track before you start editing the video. This ensures that when the presenter’s mouth is moving, the audio matches perfectly.

What we can glean from the above is that editing is an art form. There are so many ways to go with editing a clip to make it interesting or dramatic and to keep the viewer glued to the screen. It takes months or years to become proficient at it. Dedicated teams hire video editors whose job is to edit all day, everyday. They improve with every video they edit and apply the latest editing techniques too.

Producing professional video is not something that happens in a vacuum. Even the YouTubers making a living delivering a video every day spend the entire day filming, editing, and making adjustments before uploading their final version to the site.

When your brand and image is important, outsourcing the task to a team of experts is no doubt the right decision to take!

Will Robins

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