A logo combines text and visual imagery to create a symbol that represents a business.
While many of the best logos often evolve and strengthen over time, some remain the same since they have a powerful symbolic association connected to people’s memory.
In creating a memorable logo, it can help your blog stand out from the crowd and initiate a strong positive relationship with readers. If you’re looking to design that standout logo for your blog, here are five tips that can help.
Do Your Research
To make your logo long-lasting and successful you need to build a foundation, starting with research. Figuring out your target audience and market it can help develop a greater understanding of your logo vision.
Don’t be afraid to check out the competition as part of your research. A good method is to divide up your competitors’ logos into styles you like and dislike.
This can help point you in the direction with your own logo design while also helping differentiate your logo from competitors. The design of a logo isn’t all about an appealing visual: your main objective is to build up a brand.
In deciding on text for your logo, it’s worthwhile creating a list of your blog’s attributes. This can include specific features, values, and benefits.
How do you want to do it?
When designing a logo, you have two choices; use the services of a professional graphic designer or create your logo yourself. To help you decide which path to follow, it’s worthwhile considering your budget and deadline for completion.
Logo design by a professional may cost you thousands of dollars and may take days, weeks or even months to complete.
Whereas, if you have the skills and dedication to do the job yourself, it may only cost you a handful of dollars using a pencil, sketch pad, and a computerized illustrator.
However, if neither is possible, AI-powered designers can be an option. They’re web-based tools complete with graphics, typography, and colors developed specifically for logo design.
What should be the main element?
Like how to start your own blog, with every logo design there are key elements to follow:
Simplicity: A simple streamlined logo can communicate strength and provide assurance to your audience.
Relevance: A great logo should have a purpose and stand for something, sending a clear message to the masses about your blog.
Versatility: Your blog logo should be versatile and suitable on social media accounts, business cards, and products. Keeping versatility in mind allows you to design a logo that truly reflects your brand.
Uniqueness: Your logo should make you stand out from the crowd and be recognizable as yours.
Memorable: An audience should be able to remember aspects of your logo after seeing it briefly.
Create the logo
Once you’ve spent enough time on research and sketching, the draft production of your logo begins. By using a vector-based drawing program, digital implementation can be executed.
At this stage, the most successful ideas developed during the sketching phase are recreated on the computer.
As the logo begins to come to life with the addition of color, font, and detail, it can be tweaked until it accurately represents the style required. The most common logos rely solely on words or text. These are known as ‘Wordmarks’.
Now you’ve designed your logo it’s now time to gauge reaction to it. One method is by forum testing, which involves asking professionals on logo forums such as Creattica and Estetica to provide their thoughts on your design.
It can be worthwhile posting your logo design on social media sites like Facebook, Pinterest, and Instagram. Sometimes the best way to measure the reaction is by asking your audience.
This can be achieved through a standard online survey that could also include a prize to entice interest.