The main concern of marketers around the globe is how to present their brands in the online world.
And while the internet allows brands to reach out to their audience, everyone has the same opportunity to create a name for themselves, making the competition between brands fierce.
The strategies listed below will give you the edge over your competitors and help you build an online presence by creating a strong image of your brand.
Promote your brand
When it comes to online presence, promoting your brand is crucial. Your audience needs to know who you are, what your mission is and, most importantly, how you can help them.
To promote your brand successfully, it is important to develop solid content marketing, paid advertising, and email marketing campaigns.
Content is still the king. It’s always been, so this is nothing new. Your content tells your story and builds a stronger bond with your customers, significantly improving your online presence.
To convey your message successfully, your content needs to:
– help your audience solve their problems and heal their pain points
– be personalized by audience segments, based on general data
– always be better than your competitors’ content
– be innovative and creative
Finally, your content marketing needs to take various forms like blogging, guest blogging, infographics, and video marketing, in order to appeal to as many people as possible.
Email is highly effective for boosting online presence. With opt-in forms on your website, not only can you keep the communication with your audience going, but you can also keep track of conversions and grow your audience.
If a person has visited your website, it is your duty to convert them. Since they visited your website, they are probably interested in your brand, so it won’t be that difficult to get them to subscribe.
Once you have a formidable list of quality subscribed leads, you need to make sure they remain on it by:
– segmenting them by demographics, stage of their buyer’s journey, engagement level, etc.
– sending highly personalized emails based on the segments you made
– never spamming them and always leaving them an opportunity to opt out
Paid ads are a fantastic way to drive traffic to your website and increase your web presence, especially if you are a new business. PPC (pay-per-click) ads appear on search engines in the sponsored results section of search pages.
However, it is not enough just to pay for ads and expect an insane amount of traffic. You will also need to use the right keywords in order to promote your brand effectively. To target specific searches and bring qualified traffic to your website, use long-tail keywords.
The best places to run your paid ads are:
– Google (with Google AdWords tool)
If you think you can’t run paid ads on social media on your own, you can always hire a Facebook advertising agency to do it for you and rest assured that you will get great results.
Constantly communicate with your audience
Sure, your website is important, but sometimes you also need to chase your customers in other places. This means that you have to know where they spend time on the world wide web, which is never an easy thing to do.
However, it’s always a good idea to reach out and communicate with them on social media, forums, and online communities.
Social media platforms are super-effective when it comes to improving your presence and reaching new customers.
However, this is not to say that you should only create posts and promote your brand, as this will not give you what you want. To attract more followers, you need to keep communicating with your existing and prospective audience wherever they are active.
You can do this by:
– posting new and interesting content on a regular basis
– offering expert insights and helping your audience
– soliciting and responding to comments on your and your competitors’ posts
Another place where you can improve your brand awareness and reputation is a forum. When you develop an authoritative and expert, yet friendly voice on a few online forums, you will definitely drive more traffic to your website.
There is an infinite number of forums on the web where visitors engage in discussions by posting questions and answers. The most popular are Quora and Reddit, but you can find many more.
Become a member, post content, answer other members’ questions, engage in conversations, and post a link to your website in a relevant message. This strategy takes some time, but it will yield amazing results.
Members of a community share the same interests as your business, and they have personal profiles, posting, sharing, and chatting with other members.
Communities are somewhat similar to forums, but they comprise much narrower audiences. They are segmented by niche, location, language, and so on.
In communities relevant to your business, you can engage with prospective customers, educate them, build your reputation, and offer customer service.
Optimize your website
Your website is like home to your business, welcoming visitors and revealing to them the tiniest details of your story.
That is why optimizing your website is a no-brainer.
Create a professional website
A well-designed website will highlight your professionalism and quality, showing your audience that you mean business.
For a great website, you should:
– create resonating and useful content for your visitors (see tips above)
– make sure your message is conveyed concisely and effectively, matching your mission, values, and business identity
– pay attention to details (including your website design and visuals) to make a great first impression
– build a website with responsive design (more on this in one of the tips below)
If you find yourself enjoying this process, you may like the idea of building amazing websites and then selling websites with high traffic later on.
Search engine optimization is a very powerful element of your overall marketing strategy. With it, your website will be easily found and ranked high by Google and other search engines.
SEO helps you increase your presence on the web and drives traffic to your website by boosting your ranking on search engines. This strategy will drive quality leads to your website, improve brand recognition, and give your business credibility it needs to achieve long-term success.
However, search engine optimization is not a piece of cake. It takes a lot of time and effort before it shows optimal results. Also, SEO requires that you use essential SEO tools to make the entire process easier and more effective.
Optimize for mobile
According to a study by Statista, in 2018, as much as 52.2% of all web traffic came from mobile devices. And this figure has been on the increase ever since smartphones were introduced. In addition, Google regularly penalizes those websites which are not optimized for mobile.
That is why a mobile-friendly website is a must, not an option. Optimizing your website for mobile devices means that you will reach more people and thus increase your online presence
But if you really want to outshine your competitors, try creating a mobile app. App development is not an easy process, but it will add enormous value to your brand, stealing your competitors’ customers by giving them what they really want – a mobile-native platform.
Engage in networking
Have you ever heard the saying: “It’s not what you know, but who you know”? Well, this phrase holds true in modern business as well.
That is why networking is an essential element of building a stronger online presence. It increases your chances of success by finding common ground with people who can help you build your brand in the long run.
You can network on social media with influential people who have similar interests, passions, and hobbies. They are called influencers.
Build a genuine relationship with them, treating them as friends as opposed to just blatantly wanting to use them for promoting your brand. If your product or service is truly valuable, these people will not hesitate to give you credit and promote your brand in the future.
Final thoughts – Stay in the loop
The internet is full of new brands wanting their slice of the pie. It is your mission to give them a reason to admire you and compete with you.
The strategies we listed are incredibly useful, but they need to be implemented all the time.
Always try to connect with your audience in new ways, as well as with new people who can help you promote your brand.
Stay abreast with the latest industry innovations and advancements, identify and use the best business practices, learn from your competitors, and you will definitely rock your marketing campaign.