The most basic business advice isn’t as easy to follow as it seems

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happy numbers foundersCourtesy of Evgeny Milyutin

what is the best business advice-Being an entrepreneur doesn’t mean you have to go it alone, here’s some business advice to look into.

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Happy Numbers is an artificial intelligence-enabled math education platform. CEO Evgeny Milyutin said the biggest lesson he’s learned in his time in startups is the importance of knowing your customer. This is pretty common business advice — but he’s probably not the only founder who initially went about following it all wrong. It took him a while to realize that meant visiting the classrooms where students and teachers would be using his product, talking to them, and watching them use it.

When the iPad debuted in 2010, Evgeny Milyutin was a 26-year-old physics PhD student in Switzerland.

On the side, he and his longtime friend Ivan Kolomoets had been tutoring their friends’ kids in math. It occurred to them then that there was a prime opportunity to improve the quality of math education with emerging digital technologies.See the rest of the story at Business Insider

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SEE ALSO: How a guy who used to struggle as a student went on to create a math startup that serves school districts around the world

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