The restaurant industry was impacted like no other by the pandemic. A number of restaurants shut down completely due to not being able to meet expenses with their revenue crippled. Making sure that your restaurant is running efficiently is more important now than ever before. The slowdown in business can be an opportunity to optimize processes to make the restaurant more efficient. This could be an improved point of sale system or online ordering for delivery. The following are tips to keep your restaurant running as efficiently as possible.
Do Not Order Too Much Food
The last thing that you want to do is to waste money each time food is ordered. Wasted food is a reality of restaurant so reducing this waste is imperative. Using an inventory system is essential as this can automatically order food. Being able to reduce waste will also be on the kitchen staff as each mistake costs the restaurant money. Creating specials for food that you might have ordered too much of can be the perfect solution.
Market Specials Online
Restaurants usually have specials a few days a week which can be a draw for people depending on their tastes. Happy hours that include appetizers are a great draw that can lead to additional drinks and/or dinner. Marketing these online is going to be important and they need to be listed on the website. There are so many diners that keep budget in mind that failure to list a special could lose a potential customer. Social media is a great platform to do this as it can come up in the feed of a follower and remind them about the great deal. Engage with those on social media to see what type of specials that they would like to see. Your current customer base is your best asset in terms of gathering data for future specials.
Keep an Eye on Online Reviews
The online world of restaurants is full of review sites that have the goal of recommending the best restaurants in the area. Yelp and Google both have reviews that a massive amount of people view. The last thing you want is a few recent scathing reviews that can easily be remedied by offering a discount or apology. Most people that complain simply want their voice to be heard and the situation made right. There will be people that hold a grudge or simply cannot be pleased.
Restaurants create a massive amount of waste even when running efficiently. Dumpster rental is a convenient way to ensure that waste will be taken away regularly. Handling this in-house is almost impossible and will be far more trouble than it is worth. Other restaurants might compost some of their waste in order to be eco-friendly but this is rarely the most efficient way of handling waste.
The restaurant niche of business could be the most stressful regardless of type of restaurant for an owner. Turn your restaurant into a staple of the local food scene and enjoy continued success.