The restaurant industry can be extremely competitive and volatile at certain points. Food trends can lead to the closing of particular establishments due to reduced customer volume. Keeping the restaurant running smoothly will only increase customer experience. Restaurants that succeed for years need to have regular customers. One bad experience can lead to losing a customer so retention could not be more important. Being proactive instead of reactive with feedback from customers is another important tactic to help retain customers. The following are tips to keep different areas of a restaurant run in the smoothest fashion possible.
Using Hiring Software that Utilizes Data and AI
The restaurant industry has quite a few positions outside of cooks and servers. There are marketing professionals as well as pros that handle customer service concerns. Using a hiring software that uses data and artificial intelligence can make the hiring process seamless. These platforms can identify patterns in resumes and employment tests that correlate with a quality hire. Being able to easily track, sort, and send emails will reduce time spent on the hiring process. Simply by switching the status of a potential hire will automatically receive an update email about a next step or the termination of their application in the system.
Funding for the Fluctuations in the Restaurant Industry
Funding for restaurants is very important as there can be huge fluctuations in business over the course of the year. A traditional bank loan is an option for this or cutting staff is another less favorable option. A merchant cash advance for restaurants are interesting options as they receive a percentage of the future revenue of the establishment. The funds can be used for upgrades in a variety of areas. This can be used for marketing or even something like a new POS system.
Social Media Posts Promoted Can Convert
Content marketing is a huge part of business in today’s digital world. A piece of content on Instagram showing the preparation of certain popular items can drive sales. The promotion of these posts can allow for them to get in front of the target demographic the restaurant wants. Social media is also going to be a place where customers that are unhappy voice their concerns. Monitoring all accounts and reaching out to unhappy customers can be enough to salvage the relationship. There are plenty of tools that allow for data collection on social media campaigns and their ROI.
Social media contests can also be a great way for a restaurant to generate buzz. Tagging friends or checking in at a restaurant being encouraged with discounts and free items converts. Do not underestimate the importance of customers feeling like they are getting a great deal. Sides usually are very cheap so a free side is a popular way of attracting customers.
Efficient POS Systems are a MUST!
POS systems can be nothing short of a nightmare in the restaurant industry. The last thing anyone wants is a POS system that constantly needs to be rebooted or is not intuitive for servers/bartenders. Take a look at the reviews on the different point of sale platforms as they differ immensely in quality. You want to get the check to the customer as quickly as possible as a great meal can be spoiled by excessive time waiting for the check.
Take the time to constantly evolve in the restaurant industry as consumer’s needs and desires change over the course of time. New offerings on a menu can rejuvenate a particular restaurant where customers might have gotten bored with the selections available. Consumers are more informed than ever with online reviews so ensure that customers leave the establishment as happy as possible!