Did you know that 60% of small businesses go bust within their first three years?
When you run your own company, you need to make sure that you’re standing out from the crowd, because people will only buy what will give them the best value for money.
Here are my tips on how to take your business from Blah to Fantastic.
See what’s popular
The first tip is going to be to take a look at what’s popular. You can work as hard as you like, but it will all be for nothing if what you’re selling is something that nobody wants.
If we look at Full Spectrum, for example, we can see that they know what sells, and what makes money. And they make the most of it.
To find out what people are buying, you can keep your eye on the stock markets, scroll through social media, or even think about what you like.
Look for gaps in the market
Have you ever thought to yourself “I have an idea for a product that could solve this problem?”. If you have, you might be able to start a very successful company.
It would be best if you looked for gaps in the market to find what people want but aren’t on offer. When you’re the first to start with an idea, you’ll have all of the customers, at least until someone else steals your idea, but even then you will still have been the first.
Next time you think of something you could use, why not write it down?
The product is only part of what we pay for; the other part is the service.
When we walk into a shop or call a number, we want to talk to someone who knows what they’re talking about, and we want to be assured that we’re in safe hands.
Make sure that everyone you hire has a passion for making sure that everyone is happy because if two companies sell the same thing at the same price, people are more likely to go to the shop that has better customer service.
Just a quick Google search will tell you everything you need to know about improving customer service.
Social media is a massive part of our lives, and if you’re not on social media, you’ll be missing out on an enormous part of the market.
You’ll need to make sure that you’re using the right platform for your target market, and your branding on social media makes you look terrific.
If someone tells their friends about your company, they will tell about 5-6 people. But if someone posts on social media they like your product, they’ll be far more likely to reach more and more people.
Focus on Quality
You can have the most fantastic customer service in the world. Your social media game can be on point. But it will all be for nothing if the product you’re selling isn’t excellent.
Make sure that whatever your selling is not only tremendous but fantastic value for money! You should always be working to be better than your competitors.
You can improve quality by doing market research, looking at your sales, and understanding what you need to work on.
Perhaps there are better ingredients or materials that you need to be using, or maybe you need to use tools like UsefulPDF to help streamline your process. No matter what it is, make sure that you improve quality.
With there being so many entrepreneurs, you’ll need to do everything you can to make sure that people are going to you and not your competitors.
And to do that you’ll need to be better than the rest!