Does your business have its own mobile app? If not, you are missing out on some great benefits. Many businesses are choosing to develop their own so that they can improve their customer experience and business as a whole.
Back in 2017, one study found that nearly half of all small businesses had their own application, while another 25 percent planned to build one.
In addition, according to these digital marketing stats, shoppers made 108% more purchases through apps versus the mobile web back in 2017.
Below are just a few of the benefits you can receive from having your own application. Read through the list and see if these benefits are something you’d like to have in your own business.
Ways to Build a Mobile App for Your Business
If you want a mobile app for your business, there are a few simple things you can do to get started. The first thing you should do is write down all the features you want your product to include.
Keep in mind that while more features may help your app stand out and provide a better customer experience, it will also cost more to produce.
Once you know what you want, you can then look for help building it. You can either hire a freelance developer, look to hire a development company or build it yourself using an app maker.
Which route you choose will depend on your financial situation and how complicated the product is.
Better Mobile Experience
One of the biggest benefits of having a mobile app for your business is the better mobile experience you can provide to your customers. These days, about half of all web traffic is done through mobile devices.
This means if your online experience isn’t optimized for the smaller screens, you’re going to miss out on some customers.
Some businesses choose to simply shrink down their websites for smartphones, while others will create entirely new mobile versions of their websites. Both of these are possibilities, but they don’t take full advantage of the mobile experience.
An application allows you to provide a better experience – one that is based on the device they are using. You’ll also have more control over the appearance and can make sure that the user interface is easier to use.
Improved Customer Data
The next great benefit of having your own application is that it will allow you to learn more about your customers. The people who download it are the ones who have the most interest in your product or services.
People don’t download a program if the business doesn’t appeal to them at all. By analyzing the types of people who are downloading, you can learn more about your audience.
With this information, you can then make better decisions for your business. For example, if you discover that the majority of people downloading are women between the ages of 20 and 30, you may then decide to start advertising on Instagram.
There are plenty of ways that you can learn more about your audience, but a mobile app is one of the best ways to learn who is the most interested in what you have to offer.
Helps Generate Return Customers
Generating a return customer is a lot more cost-effective than trying to bring in a new customer. In fact, it costs 5 times more to bring in a new customer rather than a repeat one.
Therefore, if you can find ways to keep your customers coming back, your business will be better off for it.
Once someone downloads your product, it is likely to stay on their phone for a while. They will see it every time they scroll through their other apps and be reminded of what you have to offer.
Then the next time they need something that you provide, your business will be the first that comes to mind. And since they already have your application, they won’t have to go through a lot of trouble to find what they are looking for.
Not only that, but you can use the notification system on smartphones to alert your audience when you are having special deals or launching a new product.
Again, since the people who have downloaded are highly interested in your brand, sending a quick notification to them is a great way to generate return customers.
Stand Out from the Competition
Take a few moments to analyze your biggest competitors. Do they have a mobile app of their own? If not, having one yourself is a great way to stand out from the crowd.
It’s also a great way to show you are a professional company and one that wants to provide an excellent customer service experience. You can use the fact that you have an app to gain an advantage over your competition.
If your competitors do have their own, that means they are getting this advantage on you. In this case, you’ll want your own app so that you can keep up with them.
Once you have one, you can find other ways to get ahead of them, such as providing better customer service or a better email marketing approach.
Finally, with a mobile app of your own, you can communicate better with your customers. Communication is key, whether you’re looking to promote a new product or answer some of their questions.
The quicker you can communicate, and the more you can make it feel like a real conversation, the better it will be received.
Through your product, you can have direct conversations with your customers. You won’t have to rely on email or social media as much, providing a faster means of communication.
Within your application, you can have an area for customers to message you, a place where they can find answers to the most frequently asked questions, and a notification system to let them know about things such as new deals or the status of their order.
Is a Mobile App Right for Your Business?
Not every business needs a separate mobile app. You need to think about the advantages it could provide you, along with what it would take to develop and maintain it.
But if your primary competition is using apps, and you think your business would benefit from having one, then you should start exploring your options sooner rather than later.
App development can take some time, but once it’s finished and you start receiving all the great benefits listed above, you’ll be glad you did it.