After you’ve worked hard work in creating and running an online business, you’ll definitely want to get the most out of it when the time to sell your business comes.
Almost all businesses are saleable if they are realistically priced and presented to enough people and on the right platforms. This is regardless of whether the business is making a loss.
You have probably heard about business brokers and how they can be of help if you want to sell a website or any other business. A business broker is your representative to help you get the best possible profit out of your online business sale.
While it is true that you can sell your business on your own, seeking the services of a reputable business broker will enable you to get more from your business sale. Not forgetting it will also be a timely sale.
While there are many benefits that come from working with a business broker, you should be wary of the mistakes that sellers make when engaging with business brokers. Read on and learn more:
1. Choosing Non-Legitimate Broker
Just like in any other industry, there are people who claim to be legitimate brokers but are not. You should, therefore, do due diligence before choosing a brokerage company for your business.
To learn more about a company, look at their ‘’about us’’ page. Yes, a good brokerage company should have an about us page where people can find out more about their management.
Look at their LinkedIn profiles and look for any information they have posted about their business.
Search the company name as well as their address to determine whether they are legitimate. You can also look at reviews left by previous clients so you can determine whether their claims are true.
2. Choosing a Wrong Business Broker
Truth be told, not all brokers you find after a Google search are good for your business. Many of them are generalists.
While vetting the brokers available, be sure to choose a business broker that specializes in selling the same business as yours.
This means that if your site deals with foods or restaurants, it is advisable to work with a business broker experienced in selling such websites.
Be wary of business brokers who argue that they can sell any business. Remember every industry has its own culture and knowledge base.
3. Not Asking Questions
Before you decide to work with a particular business broker, you should make sure that all your concerns are met.
While this may sound obvious, some sellers make the mistake of choosing business brokers without getting all the information they need from them.
Ask sensible questions and ensure that you are satisfied. Remember you will be working with your selected broker for months before you can close the deal.
You’d want to be confident that your business broker has the ability and proven track record to sell your business.
4. Not Being Keen On the Number of Listings a Broker Have
It is important to check how many other sites for sale a broker has. If a broker does not have listings, it can be a clear indication that they are not reputable.
On the other hand, a company with a large number of listings can mean that the broker is ready to take on any business sale presented to them without filtering them.
You want a broker who can dedicate enough time for the sale of your site and so avoid a firm with a very large number of listings. A balance of 3-7 active listings is good.
5. Lack of Communication
Communication is key in any business partnership. Some sellers think that there is nothing to talk with their broker once they have hired to sell their businesses. This can turn out to be costly.
Communication between you and your broker is key in ensuring that the deal does not suffer. Remember you will suffer more in case the deal flops.
When vetting business brokers, ask them about communication policies so you can understand how frequent you can communicate with them. Only work with a broker who meets your expectations.
6. No Non-Disclosure Agreement
You’ll definitely want confidentiality during the selling process as you don’t want the staff, customers, as well as competitors to find out about the potential sale of your business.
While many professional brokers hold confidentiality in high regard, you’ll need to sign a non-disclosure agreement with your brokerage before they start working.
The brokers will, in turn, require potential buyers to sign a non-disclosure agreement before releasing sensitive information to them.