In today’s digital age, businesses everywhere have been turning to innovative new ways to appeal to consumers. One of those ways is by using and offering augmented reality technology.
According to tech enthusiast Austin Alexander Burridge of Rosemount, IL one of the most common uses of augmented reality technology allows consumers to, in a way, “test” the products. This can be anything from getting an approximate look of what the finished product will look like, or how it will look like in a consumer’s home.
Unlike virtual reality, which creates a completely new environment for its users, augmented reality allows virtual elements to be overlaid in the real world. Depending on its purpose, augmented reality can use different technologies, such as the convenience of a user’s own cell phone.
Below, Rosemount’s Austin Alexander Burridge reviews the four main types of augmented reality technology: marker-based, location-based, markerless, and superimposition.
Marker-based AR is perhaps the most common form used by businesses. Popular amongst businesses that involve interior design, marker-based AR allows businesses to give their customers a “sneak peek” of what a certain product or design will look like in their home, as well as the potential options.
It uses physical markers, such as QR codes or other distinct designs, as an anchor for the AR technology to recognize. This allows the technology to recognize where the product will go and give a near-accurate reference for size.
Location-based AR is another popular form of AR and a personal favorite of Austin Alexander Burridge. It works well in videogame formats and does not require markers for it to work.
Instead, the markers will determine the physical location of where a virtual item will be and create an AR image based on the environment. Users will be drawn to the location, which will activate the virtual image with their smartphone.
This is similar to marker-based since it gives the user an approximation of what an item would look like, but unlike marker-based, markerless AR doesn’t require anchors for it to work. Instead, it uses the user’s smartphone features, such as the compass and camera, to create a customizable virtual image.
This allows the user to walk around and rotate the object to get a better view of it, and a major perk of the technology is that they can place the item anywhere and move it to another location.
Like markerless AR, superimposition AR allows the user to easily move an object in an environment and alter certain details.
For instance, if a person is interested in adding another recliner to their living room, but they are unsure that it would work well with the space, they can use their smartphone to create a virtual version of their room and copy and paste the item on the screen to get an idea of how it would look.
About Austin Alexander Burridge:
Austin Alexander Burridge resides in Rosemount, IL, where he pursues his passions as a freelance coder and avid tech junky. Since the dawn of video game consoles and especially the internet, Austin has enjoyed pushing the boundaries of technology and using it for creative problem-solving. When he’s not utilizing his skillset writing code from his hub in Rosemount, Austin Burridge can be found reviewing the latest tech, gadgets, and software developments online.