The process of growing a company has to be done with care as growing too quickly can impact the quality of service that current customers receive. This can lead to alienating the current customers in order to grow the overall number of customers. Finding the balance between growth while maintaining quality is the recipe for success for a service-based company. Growth can happen quite easily with improved marketing or even growing the sales team. Assess what areas can be grown and if any new services should be offered by the company. The following are tips for a company that sells services for growth while maintaining quality.
Start Climbing Search Engine Rankings
The search engine rankings of a business are extremely important regardless of industry. Even specialty businesses want to rank on the first page as many people searching will not browse below the first few pages. This can be done via content marketing with a focus on quality content creation as this will help build relevant backlinks. There are companies that specialize in this if the company finds it more efficient not to fund an in-house marketing team. Ask for previous results as many search engine companies promise a lot knowing that they will not be able to deliver to get a client to sign.
Expand Offerings To Increase Potential Customer Pool
A personal injury attorney could be missing out on quite a bit of business by just offering help for people that have been in a car accident. Product liability and other specialties like that of other vehicles can be very profitable. A McAllen motorcycle accident attorney is a perfect example as this opens up quite a bit of business as there are quite a few motorcycles on the road. Truck accidents even are a specialty so take the time to see where offerings can be expanded. A marketing company offering copywriting services as well as a great example as well as all marketing companies have staff members that can write proficiently.
Client Retention Through Impeccable Customer Service
Client retention being very high will allow a company to grow at a healthy rate if the sales and marketing teams are doing their jobs. The customer service level being high will contribute to this as at times a customer might not be happy with the services they paid for. This does not mean that you will be able to please every customer or retain every customer. In fact, there are customers that you do not want to deal with long term due to unreasonable complaints, abusive behavior, and issues with collecting payment.
Hire A Pool Of Freelance Sales Professionals
Freelancers working on commission can be a perfect way to expand the sales team without having to shell out immense amounts of money. These professionals should be monitored though as the last thing anyone wants is a salesperson being pushy or rude. Too much of this can lead to complaints online or a consensus among consumers that the company is pushy and will do anything to close a sale.
As you can see it is going to take patience as well as healthy growth with systems adjusting to growing while maintaining quality. Take the time to create a plan for growth as putting this in writing can help make decisions in order to reach the ultimate growth goal.