Running a business is no easy task. It doesn’t matter what industry you are in – almost all businesses nowadays are complex and have many aspects that need to be taken care of properly.
Moreover, in order for your business to grow constantly, you have to be consistent when it comes to improvement. You have to recognize both your strengths and your weaknesses. Once you do that, you will know what you should work on and what tools you should use.
To help you decide what areas you should target first, take a look at some of the more prominent aspects that many entrepreneurs fail to see as vital for growth.
- targeted advertising
- employee collaboration
- customer care
Ads can be quite a powerful tool that could help you grow. To be precise, ads are designed to attract more traffic to your website, which is always beneficial for growing a business.
Of course, before you start splashing out on advertising, you need to decide what exact types of ads you need.
Amazon paid ads
Amazon is a huge marketplace and there are many entrepreneurs that only do business there. You too are probably aware of how popular this website is.
Investing in ads on Amazon should be a must if you are selling products there. The competition is fierce and you’ll want to get more eyes on your products. Investing in Amazon PPC (pay-per-click) ads is a sure way to increase Amazon conversions.
Once a certain product starts selling better, Amazon will place it higher up in the ranking of search results.
Of course, if you think that your ad spend is not rational, you can always look for Amazon PPC management solutions. There are some great companies out there that specialize in getting the most bang for your buck when it comes to this kind of advertising.
Google paid ads
Google has dominated the global web search for years now. It has billions of visitors and a huge market share compared to other search engines.
There are two ways you can use when it comes to paid Google ads. These two ways are its display ads and text ads, and you can use Google AdWords to manage both.
Display ads appear while you are browsing various websites and they are targeted through past searches.
Text ads show up at the top or the side of every Google search page. A company pays for these ads so that people notice their business whenever they’re using Google to browse the web. Of course, the company pays when a visitor clicks on the ad (PPC).
Facebook paid ads
Facebook ads utilize the PPC idea like the two previously mentioned companies. However, Facebook ads are especially effective because they allow you to be detailed with your targeting.
Facebook’s database is huge and anything a user includes in their profile, such as their age, gender or education, can be used as a filter for your ads.
On top of that, Facebook ads are affordable when compared to some other types of paid ads and 92% of social marketers use them. That is a clear sign of how effective they are.
No business can be successful with a team of employees that have bad chemistry. Encouraging teamwork, creativity, and better productivity has to be a priority if you want to thrive.
Of course, good collaboration happens when a group of people share the same vision and work together towards achieving a common goal.
However, this doesn’t have to be a difficult thing to achieve, and nowadays you have various technology tricks at your disposal that can help you facilitate the communication between your employees.
On top of that, these programs can help them share files and large data packages seamlessly. If you want to invest in this kind of technology, look for apps such as Jira, Slack or Basecamp.
Perks of great collaboration
You may not see it immediately, but fine collaboration and great communication bring a few useful perks.
First of all, working towards the same goal inspires; it gives a sense of purpose to everyone, which is essential. Your employees will feel that they have a meaningful purpose and they will put more effort into their tasks.
In addition to that, your employees will act as a team and they will brainstorm together, think together, and offer different perspectives to provide solutions.
When to contact the pros?
Some programs are more sophisticated than others and you may need to call in the ‘reinforcements’ to help you and your employees get a good understanding of how they work.
Obviously, you won’t have a hard time figuring out how to use Asana or Jira, but some programs really require a training session before you start using them at the workplace. For example, if you go for Microsoft SharePoint, you may want to consult a professional.
This is a great platform that connects well with the Microsoft Office package, but you may want to talk to SharePoint consulting experts before you rush into buying a license.
One of the most important aspects of your business should be your marketing strategy. Of course, depending on the nature of your business, you will have to craft your own strategy that will suit your business but also the industry your business belongs to.
Even though you will have to do some research before you start your marketing efforts, it’s safe to say that you will most likely use at least two prominent marketing channels from the list below.
- email marketing
- social media marketing
Email marketing is a powerful way to connect with people. Almost every person you talk to has an email account and you probably receive tons of messages each week, so it’s safe to say that email is a big part of your life.
So, take advantage of this and make sure to invest in a solid email marketing strategy. Do not undermine this aspect because it’s important. Even though it may be only a part of your marketing strategy, email alone can sometimes rake in a lot of leads and improve conversion rates.
One thing that sets this kind of marketing aside from the rest is the fact that you can easily reach your target customers. Just remember to utilize technology in this case too. There is some great email marketing software out there and it would be unwise not to use it since it will save you time and improve your audience targeting.
Social media marketing
Social media marketing is another powerful tool that you can use to reach prospects and customers. Social media platforms have never been more popular, so you have to be present there.
Push creative and useful content on platforms such as Facebook or Instagram, interact with your audience, and you will improve your brand recognition and also attract new customers.
On top of that, great content such as useful articles, interesting images, and videos do wonders when it comes to audience engagement.
Blogging will get your business more visibility, which will certainly help you grow. It is one of the older marketing channels, but it still works.
When you create great blog posts, you drive more traffic to your website, improve your ranking (SEO), and also generate leads. People who constantly come back to your blog for more are usually eager to become your leads.
Finally, in your blog, you should answer your customers’ questions and try to solve their problems. When you do that, you are actually establishing authority.
The way you treat your customers can make or break your business. When you treat your customers well even after they make a purchase, you will be rewarded.
You shouldn’t just try to sell your products or services. The story cannot end there. Put in some extra effort, contact your customers every once in a while to ask how they are doing and whether they are satisfied with your product.
When a customer contacts you, you need to be patient and polite. You or your agents always need to do everything to resolve the customer’s issue.
Of course, when you have numerous clients, it can get a bit tricky to manage them all. People from the medical industry know this very well.
That’s why it would be good to again utilize technology and invest in software that will automate dull tasks for you (SMS, email reminders, invoices).
In this case, you can use practice management software. But, do not stop there. Always try to find new programs to automate dull and time-consuming tasks for you. That way, you will have more time to focus on what matters the most.